2013 has been kind to T-Mobile's ever-expanding customer base following a trio of bold "Uncarrier" initiatives the nation's fourth-place carrier rolled out this year. However, there's apparently still more to come.
T-Mobile Chief Executive Officer John Legere served up a late-night Twitter tease December 17, an early virtual Christmas gift that gives customers even more to look forward to in the New Year.
Fourth time's a charm
T-Mobile kicked off its "Uncarrier" marketing campaign back in March when the carrier banished subsidies and two-year service contracts.
As it turned out, that was only the beginning: Uncarrier phase two introduced Jump!, a $10 per month program that allows Simple Choice customers to finance their handsets and even trade them in for a new one twice each year.
The Uncarrier trifecta arrived in early October with phase three, which introduced unlimited international text and data plus flat-rate voice calls in more than 100 countries.
A mini-shake-up followed two weeks later when T-Mo announced 200MB of free data for all tablet users on the network.
It's hard to imagine what T-Mobile could have up its sleeves with phase four - or when the latest move might arrive - but Legere's witching hour tweet is clearly a jab at rival AT&T, whose own CEO Randall Stephenson is referenced with the hashtag #Randall.
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