Orange Wednesdays is dead and EE has seen fit to replace it with its own Film Club deal offering cheap film streaming each week through the Wuaki.tv service.
It's a neat deal, depending on what films will be included, but certainly isn't as cheap as being able to split the cinema with a mate every Wednesday like you used to. But it seems like those days aren't gone for good.
You'll be able to use the deal every Tuesday or Wednesday in all participating cinemas allowing you to see any movie of choice.
But there's a meer-catch
The big caveat is you'll have to have bought something through Compare The Meerkat recently.
If you've made a purchase in the last year, signing into the app now means you'll be able to use the service for the next 12 months until the day you took out the car, travel, life or home insurance policy.
Opening up the service to two days of the week will give customers a better experience, with less need to queue around and rush to the cinema early when it's really busy.
- Here's a full look at the EE Film Club.
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James is Managing Editor for Android Police. Previously, he was Senior Phones Editor for TechRadar, and he has covered smartphones and the mobile space for the best part of a decade bringing you news on all the big announcements from top manufacturers making mobile phones and other portable gadgets. James is often testing out and reviewing the latest and greatest mobile phones, smartwatches, tablets, virtual reality headsets, fitness trackers and more. He once fell over.