A Kindle Fire HD 8.9-inch price drop went into effect on Amazon this week for the both Wi-Fi and 4G LTE models of the popular tablet.
At $399, the Kindle Fire HD 8.9-inch 4G LTE model with 32GB of storage received the biggest discount, $100 off of the original $499 price.
An even better entry-level price is now being sported by the Kindle Fire HD 8.9-inch WiFi models. The 32GB is $299, while the 16GB starts at just $269.
This week's new prices for the Kindle Fire HD WiFi models, Amazon's first such discount in 2013, is $100 off the original cost.
Kindle Fire HD 8.9 tablet launches in Europe, Japan
In addition to making its largest-screen Kindle Fire HD models more cost-effective for U.S. consumers, Amazon launched the 8.9-inch Kindle Fire HD model in Europe and Japan.
Specifically, the Kindle Fire HD 8.9-inch tablet is now on sale in the UK for £299 (USD $342) and in Germany, France, Italy, and Spain for €269 (USD $349).
In Japan, the Kindle Fire HD 8.9-inch is cheapest of all, selling for ¥24,800 (USD $258).
Kindle Fire HD vs the iPad
Amazon is setting an attractive price for the Android-based Kindle Fire HD 8.9-inch in its challenge against Apple and that company's full-sized iPad.
Android phones have been able to capture 75 percent of the smartphone market worldwide, but tablets running Google's mobile operating system have yet to catch up.