Inside the Loewe TV dream factory

There's two distinct parts to the Loewe factory, and you notice straight away when you move from one to the other. The majority of the main factory floor is taken up with rows of workers at their own workstations with just enough space to manoeuvre for the task in hand. These are all creating the company's older ranges of TVs – the Art, Individual and Connect.


LINE OF FIRE: Numerous spot-checks are made throughout production

Through a set of doors the light gets brighter, the air cooler and the whole atmosphere that little bit more intense. In the newest part of the factory, the floor has been kept for the company's flagship Reference TVs.

The workers who put the system together are given more space and freedom to make sure the Reference is the best it can possibly be.

Loewe reference

LOEWE LOVE: The Reference is so premium, it has its own factory floor

Boasting 200Hz technology, an ultra-thin 52-inch display, picture optimisation and an integrated hard-disk recorder for archiving purposes, it's the companies most advanced TV yet and design-wise the most stunning thing they have released.

But in this time of recession, can companies like Loewe weather the economic storm? The outlook isn't great with the manufacturer's share prices dropping 9.9 per cent after it released lower-than-expected figures this year. This has lead to Loewe lowering its sales outlook for the rest of 2009.

When TechRadar spoke to Loewe CEO Frieder C Löhrer in the company's headquarters he admitted that the market was tough but he explained that "In difficult times, it's good to prepare for better times."

And prepare it is. With development underway for LED TVs, the arrival of the company's 200Hz tellies and even some rumblings about 3D, Loewe is looking at all aspects of bringing new technologies to the high-end consumer but only when they are ready for it.

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Marc Chacksfield

Marc Chacksfield is the Editor In Chief, at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.