Get ready for a new generation of outdoor displays. Samsung has just developed a massive 70-inch panel with a brightness of 2000 cd/m2 (2000 nit) that will be bright enough to shine through the sunniest days.
The 'super-bright' Full HD panel is one-third brighter than the previous brightest digital information display, and will replace traditional paper posters in bus shelters, museums and, naturally, outside shops.
Using local dimming LED (light-emitting diode) technology, power use is minimised and the dynamic contrast ratio boosted, up to 200,000:1.
The future's so bright, I gotta wear shades
The new screen generates four times the brightness of a typical LCD flat-screen TV, and comes with a brightness control feature allowing advertisers to lower the brightness level at night to the level of a conventional High Def telly.
Samsung isn't owning up to the panel's price just yet, but the 80kg monster has been specially toughened for 24/7 use, with a generous 178-degree viewing angle.
The screen has already earned an Innovation Award "honoree" for the 2009 International Consumer Electronics Show, at the electronic show's preview in New York this week.