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Best website builders for photographers in 2022

PRICE
VERDICT
REASONS TO BUY
REASONS TO AVOID
VERDICT
REASONS TO BUY
REASONS TO AVOID
Dunked builder. Best website builders for photographers. Pictures on a desktop screen on a desk

The best website builders for photographers allows you to build sites that is rich with images, and are also easy to manage. These site builders help you organize and display your pictures for users.

There are a lot of website builder services will help you create a website (opens in new tab) in just a few minutes with just a few clicks, but they're not all geared towards helping photographers – those people who want to show off big, beautiful galleries of images online.

If you're looking for the best website builder (opens in new tab) that's going to help you showcase your work and portfolios as stylishly as possible, we've featured the four best photography website builders here. All score highly for their pricing, features, ease of use, and the choice of templates they offer for getting a photo portfolio up on the web.

Once you've picked your favorite, you'll soon be showcasing your photos in front of a potential audience of millions. Some site builders even give you options to sell copies of your images via the web.

Here then are our top choices of website builders for photographers. We've tested each website builder below by creating test websites, loading up quality images, comparing templates offered against each service and weighing up the ease-of-use.

Top 3 website builder services overall

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1. Wix - a top-notch website builder that's great value (opens in new tab)
Wix is top dog when it comes to free website builders, but it also offers some powerful paid plans (opens in new tab). These start from as little as $8.50 per month for the Combo plan (over three years) which removes the adverts from your site, as well as giving you 3GB of storage space, a free domain and free SSL certificate.

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2. Gator is a great website builder service (opens in new tab)
Gator Site Builder (opens in new tab) from Hostgator has a superbly cheap Starter package which comes with free hosting and a domain name included, plus a free SSL certificate. You get constantly available customer support, too, and the benefit of website analytics to boot: all with 50% off meaning you pay just $3.84 per month.

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3. Zyro - a serious, high-quality site builder (opens in new tab)
Hostinger-owned Zyro offers a website builder that is very easy-to-use and ideal for novices, allowing anyone to get their site up swiftly. You’ll pay very little for the privilege too and even the premium "Unleashed" plan costs just $3.9 monthly.

The best website builders for photographers of 2022

Format sample photography site

1. Format

Portfolio building made simple

Reasons to buy

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Clean and clear online interface
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Includes blog and store options

Reasons to avoid

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Can get expensive for a lot of images

If you're after simplicity first and foremost in your website builder, then check out Format (opens in new tab) – it doesn't have as many advanced features or options as some of its competitors, but that means less hassle for you and a shorter time between signing up for the site and getting your photos online.

You've got over 60 different themes to pick from (plus additional premium ones if you go down that route), all of which can be customized in terms of pages, layouts and colors. Every theme adapts automatically to desktop or mobile, and you can preview all this in your browser.

As you would hope, getting images up on your site is simple, and once they're on the page they can be dragged and dropped into position as required. If you're happy with original design of the template you've picked – and the templates are all professional-looking and clean – then you really can be online within minutes.

We also like Format because of the extras it throws in. The platform lets you bring in your own domain name, set up an online store, and add a blog, with video tutorials generously spread around to help if you get stuck. If you do know a little bit of website coding, you can edit the CSS of your site too. There is a 14-day free trial available to test out the service.

Carbonmade sample photography site

2. Carbonmade

Made with creatives in mind

Reasons to buy

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Fun and intuitive portfolio builder
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Switch themes and layouts easily

Reasons to avoid

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Rivals offer more customization

On the scale of basic to advanced, Carbonmade (opens in new tab) is somewhere towards the former, but its service is specifically for creatives – and that means getting your work up in a cool-looking theme is very straightforward, and actually a lot of fun too.

You only get a handful of templates to pick from, so if you'd rather spend time agonizing over a choice of hundreds, then Carbonmade perhaps isn't for you. Once you're in, the site builder has one of the best workflows we've seen, letting you easily create projects and pages, and get your pictures uploaded to the site. 

It's one of those interfaces that you really don't need an instruction manual to get around. Everything from the published/unpublished status of your pages, to the use of thumbnails for navigation, is simple to configure. The customization tweaks you've got, like the option to drop in a logo or a favicon, are all well chosen too. There are some neat extras like the Carbonmade Messages (which lets you interact with all the people interested in your work) or the ability to connect your custom domain. Additionally, If you have a Dropbox account, you can upload files directly from there. 

You don't get anything in the way of advanced features, like online sales or pages with password protection, but not everyone needs those anyway – if you'd rather get your site up, get it looking good, and then get on with your photography, Carbonmade is definitely worth a look.

Squarespace sample photography site (Image credit: Squarespace)

3. Squarespace

One of the giants in site building

Reasons to buy

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Lots of polished photo templates
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Website builder couldn't be easier

Reasons to avoid

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Some users will need more customization

Squarespace (opens in new tab) is one of the biggest names in website building, and it offers dozens of top-notch templates for getting your portfolio of pictures up on the web. Whether you want your images to show up at full-screen size or you prefer the grid look, Squarespace should have something to suit.

All the image cropping and resizing is taken care of for you, so your site is going to look great on any kind of device, and there's actually quite a lot of flexibility when it comes to how your images are presented. You can use your own branding, fonts, and colors, or take the defaults that Squarespace gives you.

To protect your images, the platform lets you password-protect certain gallery pages, and if you need to have text flowing alongside your pictures then that's simple to do as well. Embedding a contact form only takes a few minutes if you want to give clients a way to get in touch.

Everything can be managed through an attractive web browser interface and you can also add and remove pictures from an iOS app if you need to. It's easy to see why Squarespace is one of the more popular website builders, and it's well suited to photographers.

Editor X dashboard with a picture portfolio template on the dashboard

(Image credit: Editor X)

4. Editor X

Best for collaborative site building

Reasons to buy

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Professional looking templates
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Gives the option of having page transitions on your site
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Easy to scale images proportionately 

Reasons to avoid

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Some users could find Editor X too advanced
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It costs more than the average site builder

Editor X has been around since 2020, when Wix announced the launch of the fully responsive website creation platform. 

Created with designers and agencies in mind, Editor X has a lot of options for photograghers looking to showcase high-quality images. Its grid layouting system is advanced and two-dimensional, and is based on a CSS grid. The platform also has featuring sections with built-in responsive behavior matched to the color palette of your site. We were able to create an aesthetically pleasing porfolio site using Editor X as a result.

We did find that Editor X is on the pricey scale, when compared to other site builder providers. Its cheapest plan (the Essential package) costs $22 per month and comes with a custom domain, a free domain for a year, the ability to remove the Editor X branding, and free SSL. The Extra package costs $35 per month and the Ultra plan costs $49 per month.

The difference between each of the plans is mainly the storage space, video hours, visitors analytics app, and the option to create a professional logo - something the Essential plan does not offer.

While Editor X is a great option for creating professional sites for photographers, and offers collaborative working so that more than one web developer can make changes to the site, the service isn't extremely beginner friendly.

To make up for this, all Editor X plans come with dedicated customer care, which offers 24/7 priority support. The higher plans come with VIP phone support which gives you the option to skip the line and have your query attended to quicker.

Dunked sample photography site

5. Dunked

Instant results with no hassle

Reasons to buy

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Get up and running quickly
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Simple and elegant interface

Reasons to avoid

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Limited choice of templates

Dunked (opens in new tab) doesn't have the same range of templates or the same depth of features as some of its rivals, but getting everything up and running is really simple and really fast. Take a look at the templates on the home page – if you like any of them, give Dunked a whirl.

As with most similar services, you've got a basic drag-and-drop interface for getting your pictures in the right place. If needed, images can be split up into pages and categories, so whether you want to stick your whole career online or just a few select snaps, Dunked makes it possible.

Even though the choice of templates isn't the widest, they're all designed to adapt to screens of any size, and if you know a bit of CSS then you can tweak various aspects of the site design – just don't expect a massive amount of help beyond the basics of colors and fonts. Changes can be applied at any time and only take seconds.

We like the balance Dunked hits in getting you started very quickly and then giving you a few customization options later on. It's going to be too basic for some, but if you don't want to spend hours pondering over layouts, it may well suit you perfectly. You can try out the service free for 10 days.


Best website builders for photographers FAQs

How we test and choose the best website builders for photographers

In the same way we test web hosting (opens in new tab) and website builder providers, we sign up and create test sites and go through all the features on offer. For website builders that cater to photography sites specifically, we look at the storage on offer and compare the ease of use, color themes and templates for each.

Pricing is always an important aspect to consider when choosing the right website builder for you, but it's not the ultimate deciding factor. It's always good to have a budget in mind so that you're not stuck with a website builder that you cannot afford months down the line.

If you're a beginner, you'll want to take extra care when picking a site builder, and we suggest you pay a bit more attention to how readily available the service is to help you out if things go left or you stumble on a problem when building your photography site. We test each customer support too, from live chat (opens in new tab) to email and phone support.

  • Check out our list of the best web hosting (opens in new tab) services on the market to host your photography site 
David Nield
Freelance Contributor

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you'll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.