WordPress (opens in new tab) is often regarded as the easiest and best website builder (opens in new tab) if you’re looking to build something that you won’t outgrow in the long run. You can even start a website on WordPress for free. Most web hosting (opens in new tab) accounts include a '1-click installer' which will set up WordPress for you in seconds. All you have to do is sit back and watch.
Learning how to use WordPress is more difficult. It's a hugely powerful and configurable product, with a vast ecosystem of add-ons and extensions, so there's a lot to learn. And although a web host might have a few WordPress-related articles on its support site, don't expect any significant help. Run into real difficulties, and you'll be on your own.
- Want to try WordPress.com's website builder? Check out the website here (opens in new tab)
WordPress.com makes life easier by handling all the technicalities for you. There's no hosting to buy, no installation to worry about, no updates to manage, no security issues – signing up with WordPress.com gets you a ready-to-go WordPress setup that you can use right away.
- Also check out our roundup of the best website builders (opens in new tab)
Plans and pricing
WordPress website builder used to have has four main price plan options, however, WordPress.com now has only two plans: free and paid.
WordPress Free (opens in new tab) has limited functionality, storage and visits. The free plan does not include a custom domain name, premium themes, WordPress plugins, premium support, removable ads, or the option to sell products with WooCommerce. Also, the storage space on the free plan has been reduced to 1GB from the previous 3GB WordPress offered prior to the change.
The WordPress Pro plan includes all the aforementioned features that the free plan does not include and costs $15 per month when you sign up for the yearly subscription. WordPress has also removed the option of signing up to a monthly subscription so you will have to pay an upfront cost of $180 once you commit to the website builder. The Pro plan offers 50GB of storage, which if you compare it to WordPress.com's former Business plan, that's 150GB less of storage space.
WordPress notes that the pricing and plan changes only applies to new purchases, and existing sites and subscriptions will not change.
Setting up a new site is pretty straightforward. The main part of the page focusses on you filling in a few details before you can get properly started. Each time you finish a section, you’re automatically taken to the next one.
If you've any experience with using a PC at all, you'll complete the setup parts of the checklist within a few minutes. If you’re unsure where to go, you’ll also find a useful tutorial pop up which you’re free to follow.
When you follow the checklist and ‘update your homepage’, you’ll find yourself in front of the WordPress editor.
It feels more like you’re working with a word processor than a web-based website editor. Just highlight the sample text and start typing to replace it (no need to click on an edit button for instance).
There's media support for images, documents, audio and video files. Images can be added from your computer, your Google account, via a URL, or by searching the excellent Pexels library of free stock images (opens in new tab). Audio and video files can be linked from elsewhere, or hosted locally if you buy a commercial WordPress account.
The options offered to you are very straightforward.
Choose a gallery, for instance, and once you’ve added your images, you can select how many columns you need, or even choose to have the photos automatically cropped with the click of a button.
Adding a single image offers you a few basic options, such as cropping, applying rounded edges, or even applying a duotone filter, if you’re into that sort of thing.
The basic WordPress.com editor doesn't have many components to directly integrate with many other web services, but simple embedding of content is usually very easy. Simply paste in a URL from YouTube, Vimeo, Flickr, Twitter and more, directly onto the page, and the editor will generally display the linked content.
Writing a blog post, the interface feels clean and uncluttered. Usual keyboard shortcuts, like those to bold or italicize a word work. You can forget about all the complexities if you want to, and just focus on what you want to convey.
If you’re interested in adding widgets to your site - small components which you can typically add to sidebars, headers, footers, and other widget-enabled areas of your chosen theme - you can access them via the Appearance > Customise menu in your left sidebar. These can't compete with the best of the website builder competition, but among the dozens of available widgets, useful integrations include simple audio and video embedding, Twitter timelines, Facebook pages, iCal-compatible calendars, Flickr and Instagram feeds.
If any of this doesn't work as you’d like, experts can instantly switch to an HTML view of the current page, and edit the code as required (via the ‘Code Editor’). That gives you far more control than the usual 'custom HTML' widgets that you'll get with some website builders, although it will take some knowledge and experience to deliver good results without messing up the rest of the page. This is something we only advise advanced users to explore.
Standalone WordPress gives you free access to a huge library of themes, but only 112 are accessible on the Free plan.
Should you fancy one of the premium themes (opens in new tab), you can usually get one for around $39 to $150.
It's much the same story with WordPress plugins (opens in new tab). Install regular WordPress on a standard hosting package and you're able to extend your setup with thousands of amazing add-ons, covering everything from convenient operational tweaks (redirect every '404 not found' error to your home page) to major packages in their own right (the WordPress-based WooCommerce (opens in new tab) is one of the best e-commerce platforms (opens in new tab)around). But although you can see all available plugins from the library, even when trying the free Plan on WordPress.com, the service won’t allow you to install any of them unless you purchase the top-of-the-range Business plan.
While these could be major issues for some, there are always restrictions with free accounts, and WordPress.com does still have some interesting advanced features of its own.
A lengthy list of import tools enables importing posts, pages, comments and other content from Wix, WordPress, Medium, Blogger, Tumblr and other sites.
Blogging support tramples all other website builder blogs into the dust. Take just one example: blog comments which has a huge number of valuable features. You can control whether commenters must provide a name and email address; decide when and if you're emailed about new comments; intelligently allow comments from trusted posters, and block them when they look suspect; display comments according to your own rules (nesting levels, the number of comments to display per page); and moderate dubious comments yourself before they're published.
Capable Jetpack-powered analytics tell you all about how your website is performing. You're able to view numbers of visitors, page views, likes and comments, along with stats on referrers, countries, search terms and more, while an Insights area covers your posting activity, historical views, follower totals, and assorted other interesting figures.
WordPress offers a great website builder that’s trustworthy with a free plan is great for simple websites. You can easily install WordPress on a regular hosting account and access more features for a lower price. With so many plugins and add-on options, you’ll be able to truly customize your website to best reach your audience. You can always upgrade to a larger plan if you see that your site is growing and needs additional SEO tools.
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