Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple’s rumored M-series chip roadmap could bring frustrating Mac delays
By Alex Blake published
Apple might delay the MacBook Pro’s M7 Pro and M7 Max chips until 2027, a new report claims.

New movies: the most exciting films coming to theaters in June 2026
By Tom Power last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

Apple’s HomePod mini price hike has ruined it when Sonos' speakers are this cheap
By Matt Bolton published
More connectivity, better sound, better futureproofing — I was the HomePod mini's biggest advocate, but not any more.

Apple's price hikes prove that more expensive iPhones are all but inevitable
By Lance Ulanoff published
The RAM crisis forced Apple's hand, and the price hikes we just experienced will likely be repeated when all the new iPhones arrive in September.

The best cheap tablets 2026
By Axel Metz last updated
Updated Our expert guide on the best cheap tablets features affordable models from Apple, OnePlus, Amazon and more, which you can buy today.

Best iPhone 2026
By Roland Moore-Colyer last updated
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.

The iPad Air just got more expensive — this Prime Day deal may be your last chance to buy it for less
By Axel Metz published
Apple has officially raised the price of the iPad Air, meaning Amazon's Prime Day deals on that very product are more popular than ever.

MacBook price rises could be far worse than iPhone 18 Pro, analysts predict
By Darren Allan last updated
We know price hikes are inbound for all major Apple products, but MacBooks could potentially come off worst.
Sign up for breaking news, reviews, opinion, top tech deals, and more.

