Amazfit has a new smartwatch coming, and it looks like a hardier Apple Watch

(Image credit: Amazfit)
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You might know Amazfit smartwatches as cheap and cheery Apple Watch imitators, but as of late there has been a lot more to the name than that. Just weeks after the weird curved Amazfit X went on sale (opens in new tab), it seems there's another smartwatch coming from the brand called the Amazfit Ares.

The Amazfit Ares is the latest watch from tech company Huami, the wearables subsidy of Xiaomi, and was teased on Huami's Weibo page. Not much information was provided, but a poster says we'll hear more about the device on May 19. 

It seems the Amazfit Ares has a lot in common with previous smartwatches from the company like the Amazfit Bip S, in that it looks like an Apple Watch-inspired device, but it also has a sturdy-looking shell and strap. This makes it seem like the Amazfit Ares is a more rugged version of Huami's previous devices.

Amazfit is no stranger to rugged smartwatches: its T Rex, which we first saw at CES 2020, was designed for outdoor use. Huami went with a more traditional chunky digital timepiece look for it, while the new Ares seems like a return to a more modern smartwatch appearance that prior Amazfit devices exhibited.

A smartwatch for adventure, or war?

That wasn't the only look we got at the Ares: Huany Wang, Huami's CEO, posted on Weibo (opens in new tab) a different picture of the device, in a green color surrounded by fern leaves. We'd speculate this is meant to suggest the device is suitable for outdoor adventures, but it could just be a particular choice in decoration.

Ares was the god of war in Ancient Greek mythology, and the name suggests the watch could be designed to take a good beating (or many knocks on hard surfaces). However, Huami could have just chosen the name for the way it sounds, so again that's possibly a bit of a stretch.

Either way, we'll hear more about the Amazfit Ares on May 19, possibly with the release date and global availability mentioned too, so TechRadar will tune in to the announcement to see if there's anything from the Huami launch that you'd want to know.

Via GSMArena (opens in new tab)

Tom Bedford
Deputy Editor - Phones

Tom's role in the TechRadar team is to specialize in phones and tablets, but he also takes on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK.

He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working in TechRadar freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. Outside of TechRadar he works in film as a screenwriter, director and producer.