All hail the Sky Player for Xbox. As well as being a video-on-demand system online, Sky Player has been streaming live channels for over a year to PC users, and Sky Player for Xbox tries to replicate that experience on a games console.
It's a nice idea – and it effortlessly makes the best possible use of the Xbox 360's luscious new interface to create a service that's lots of fun to use.
It's expensive to non-Sky subscribers though and certainly a niche product in the mass market, but for Sky converts it's essentially a VoD solution for the home (or a second home) that beats Sky Anytime hands-down.
The look and feel of the interface is stunning. 'Xboxy' is the only way to describe it; sweeping between the icons for live channels, VoD content and movie listings is familiar and effortless.
There's no way to personalise the service and it doesn't make recommendations about content it might think you like, but it's so easy to use and the on-screen menus are mostly lightning quick.