Apple joins forces with its biggest apps to save the Earth

Apple and its Apps
Apple and its Apps

Apple has teamed up with some of the biggest apps in its store, including Angry Birds 2, Candy Crush and Cut the Rope: Magic, to help improve the Earth with charity WWF.

All of the proceeds from those apps will go towards conservation projects until April 29, and App Store customers will also be able to engage with exclusive content for the campaign.

Kendall & Kylie (Glue Games Inc.; US) players can participate in a new in-game quest and event supporting water conservation, while earning ocean conservation-themed clothing, accessories and more, through the purchase of unique water droplets. Plus, players can take and share selfies inside the exclusive WWF-branded selfie booth.

Tabs & Chords by Ultimate Guitar (Ultimate Guitar; US) users will jam out to environmentally-themed songs as well as experience new tools, lessons and more.

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Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.