The Fitbit Black Friday deals are over, but there are still some great deals available! So if you’re in the market for a top-tier fitness tracker, now's the time to look for big savings on the devices on your wish list.
Cyber Monday deals have also come and gone, but we're still seeing some of the best deals from the weekend live across various retailers - including a few record-low (or near it) prices.
This year, there were fantastic discounts on the bigger smartwatches such as last year's Fitbit Versa 4, Fitbit Sense 2, or the brand new Fitbit Charge 6. You can also bag Inspire and Luxe models for cheap, well worth it if you're looking for a slender, cheap fitness band.
So read on for the best Black Friday Fitbit deals still available, plus more information to help you score a bargain.
Black Friday Fitbit deals – Quick links (US)
- Amazon: $150 off Google Pixel Watches
- Target: Free shipping on Fitbit devices and accessories
- Best Buy: Fitbit Charge 6 for under $100
- Dick's Sporting Goods: Save $50 on Fitbit Versa 3, our highest-rated Fitbit
Best Black Friday Fitbit deals in the US
Fitbit Luxe: was
$129.95 now $99.99 at Amazon
Almost its lowest price ever, just $1 out! The Fitbit Luxe features a stylish design, and excellent activity tracking, and provides up to five days of battery life. Amazon has the ultra-thin fitness tracker on sale for just $79.95, a very good deal.
Fitbit Sense 2: was
$299.99 now $199.95 at Amazon
This is a very nice $100 discount on Fitbit's usually priciest (and most premium) smartwatch, bringing it down to a record-equaling low price. All-day stress detection with an EDA scanner, skin temperature sensor, and stress management score can help identify what to do to keep you zen. It's also available at the same price from Best Buy.
Google Pixel Watch Wi-Fi and Cellular: was
$399.99 now $331.99 at Amazon
The same as the Wi-Fi-only model above, and a decent $68 discount for cellular connectivity, so you don't need a phone to access the net and calls - provided you add it to your phone's plan. This is an awesome discount, and unlikely to get any better.
Fitbit Charge 6: was
$159.99 now $99.95 at Best Buy
A huge $60 discount on Fitbit's brand new tracker with updated HR sensors, making it one of Fitbit's best overall fitness trackers. A comfortable band, a bright AMOLED screen, built-in GPS, and Google features make this Fitbit a strong buy for Pixel users, its lowest price ever and the cheapest it's likely to get.
Fitbit Versa 2: was
$139.95 now $113 at Amazon (refurbished)
One of Fitbit's most popular watches ever gets a big discount on this refurbished model. The tactile button, as opposed to the Versa 3's solid state digital sensor, was so popular that it returned for the Versa 4, while it introduced Fitbit Pay and Amazon Alexa control to the Fitbit lineup, so you've got those features as well as all the usual Fitbit Premium goodies.
Fitbit Inspire 3 Fitness Tracker: was
$99.95 now $69.95 at Best Buy
Best Buy has the ultra-slim Fitbit Inspire 3 on sale for just $69.95 a record-low and a fantastic value for a feature-packed activity tracker. Made for everyday wear, the Inspire 3 offers 24/7 heart rate monitoring and tracks sleep, workouts, stress, and more.
Fitbit Versa 4: was
$229.95 now $174.95 at Walmart
An excellent, unprecedented deal on a brand new piece of kit, the Versa 4 offers over 40 exercise modes, up-to-date heart rate and sleep tracking, built-in GPS for those long runs, 50-meter water resistance for swims, six months of Fitbit Premium free, and Fitbit's up-to-date sensor hardware and tracking algorithms.
Black Friday Fitbit deals – Quick links (UK)
- Amazon: Save 42% on Fitbit Charge 5
- Very.co.uk: Save £20 on the Fitbit Versa 3 smartwatch
- Currys: Fitbit Inspire 2 and one year’s free premium under £47
- Argos: Fitbit Charge 6 cheaper than Charge 5: just £119
Best Black Friday Fitbit deals in the UK
Fitbit Versa 4 was
£199.95 now £144 at Amazon
The latest Fitbit Versa 4 has a 28% discount right now, bringing it to within a few pounds of its record low – though only in the Pink Sand/Copper Rose colour. Water resistant up to 50m with built-in GPS, six days of battery life, loads of workout profiles, and advanced sleep tracking. Six months of Fitbit Premium included. A great buy for fitness enthusiasts.
Fitbit Luxe: was
£129.95 now £80.20 at Amazon
Fitbit Luxe is the stylish one in the range, with its shiny gold casing designed to be paired with either a silicone sports band or a jewellery-style bangle, still with the same great Fitbit functionality, sleep and stress management tools and six days of battery life. This isn't quite its lowest price ever – it's been £79 before – but it's close enough.
Fitbit Charge 6: was £
139.99 now £119 at Argos
A not-so-huge £21 discount on Fitbit Charge 6, but still an excellent deal to be had. Made after Fitbit's acquisition by Google, Fitbit's own Fitbit Pay system has been replaced by Google Wallet, and Google Maps offers turn-by-turn navigation. This is an excellent Pixel Watch-lite option for the budget-conscious.
Fitbit Charge 5: was
£169.99 now £129 at Amazon
Almost the lowest price it's ever been, the Fitbit Charge 5 was the brand's best tracker with a pretty AMOLED display, built-in GPS, and it can track heart rate, stress and sleep 24/7. Plus, it even has an ECG feature. Compare this with the Fitbit Versa 3, which hasn't got ECG and costs nearly twice as much. A more 'pure' Fitbit than the post-Google experience of the Charge 6.
Fitbit Versa 3: was
£199 now £149 at Amazon
The Fitbit Versa 3 is our pick as the best Fitbit overall, beating the newer 4 on both price and features. This isn't quite the lowest price we've ever seen for it; it's been down to £119 in the past. But for a smartwatch that features built-in GPS, sleep tracking, all-day heart rate monitoring, voice controls, and more, it's still an offer worth checking out.
Fitbit Sense 2 was
£269.99 now £177 at Amazon
The Sense 2 is Fitbit's most advanced smartwatch to date, with stress-management tools and all the advanced health tools you'd expect from a premium device. Amazon's current deal is a teeny bit short of the lowest price we've ever seen for it (it was £179 for Prime Day in July), but for the sake of £2, it's worth snapping up.
Fitbit Charge 5: was
£169.99 now £129 at Amazon
The lowest price it's ever been, the Fitbit Charge 5 is the brand's best tracker with a pretty AMOLED display, built-in GPS, and it can track heart rate, stress and sleep 24/7. Plus, it even has an ECG feature. Compare this with the Fitbit Versa 3, which hasn't got ECG and costs nearly twice as much.
Fitbit Ace 3: was
£69.99 now £49.00 at Currys
Why not treat your little one to a Fitbit, too? The Ace 3 not only tracks steps and sleep, is water-resistant to 50m and has a battery life of over eight days, but it also enables you to set up Family Challenges in the Fitbit app, so the whole fam can stay motivated to get fit in the new year.
Fitbit Inspire 2: was
£79.95 Now £44.00 at Argos
The Inspire 2's price may have risen again in the US, but Argos is still stocking the little tracker that could at the same rock-bottom £45. If you're just after a cheap way to nudge yourself healthier by counting your steps, tracking your sleep and the calories you expend on a day-to-day basis, it even comes with a whole year of Premium - still the only Fitbit tracker that offers this, and it's worth the price of admission alone.
Fitbit Black Friday deals: FAQs
When did the Black Friday deals start in 2023?
As mentioned above, the Black Friday deals and sales period officially kicked off November 24, and lasted until midnight on Monday November 27 (which the industry calls ‘Cyber Monday’). Some sales are still ongoing.
Retail outlets worth checking outside of Amazon, Walmart, Best Buy and so on include Dick's Sporting Goods and Target in the US, and Curry's and Argos in the UK.
It always pays to scout out the best deals, and as you can see above, we've gone to multiple outlets and sources, as Amazon's not the only game in town.
Where are the best places to find Fitbit Black Friday deals?
You’ll find all the information about the Fitbit Black Friday sales on this page, as we’ll update regularly to highlight all the deals and discounts as they occur. On Black Friday weekend itself, you can expect rolling coverage as we share the best deals we can find.
However, these retailers are historically the ones to check if you’re looking for a good deal in the US and UK. While plenty of deals can be found in other quarters, these are some of our chief ports of call:
Amazon: Big discounts in the Amazon Fitbit store
Fitbit: You can usually find discounts on older devices in Fitbit’s own store
Best Buy: Discounts on loads of electronics including Fitbit trackers and scales
Target: Target’s Fitness Tracker section is often full of Fitbit discounts
Walmart: Fitbit sales are starting now
Dick’s Sporting Goods: Discounts on Versa 3 and Inspire 3
Amazon: Amazon’s UK Fitbit store with different discounts
Argos: Great deals on electronics, including Fitbits
John Lewis: Check out John Lewis’ Fitbit store
Very.co.uk: Fitbit deals are cropping up on Very now
Fitbit: Google’s UK Fitbit store
What Black Friday Fitbit deals are we seeing in 2023?
Black Friday is usually a great opportunity for retailers to shift surplus stock of old (but still perfectly good) devices when a sequel comes out. There are plenty of unsold Fitbit Versa 3, Fitbit Sense and Fitbit Charge 5 units waiting to find their forever homes, and these devices are still a great buy even with their sequels out. Fitbit Versa 3, for example is still top of our list of the best Fitbit overall, while the Google Pixel Watch (which uses Fitbit technology, so it counts) is one of the best smartwatches.
We're also seeing big discounts on the brand new Fitbit Charge 6, so if you wanted this year's Fitbit device for under $100 or £120, you are in luck. Pixel Watches, which are integrated with Fitbit, are also seeing heavy price cuts, especially last year's original models.
For fitness beginners, it’s a great opportunity to get a tool so you’re ready to get started early with your New Year’s resolution. If you can find one, the Fitbit Inspire 2 should hover at around $60 / £50 / AU$90, and is the device to get. Even though the tracker is practically ancient, beginners won’t need fancy features and it comes with a whole year of Fitbit Premium, while other, newer devices only get six months.
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Matt is TechRadar's expert on all things fitness, wellness and wearable tech. A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.
Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.