Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Save $100 on the iPad Pro 11-inch at Best Buy – if I needed an iPad, this is the one I'd buy
By Jamie Richards published
The 2024 iPad Pro is the most powerful tablet Apple has produced, with a desktop-class chipset and incredible screen – and right now, Best Buy has it for $100 off.

The best cheap tablets 2025
By Axel Metz last updated
Updated Our guide to the best cheap tablets features affordable models from Apple, Samsung, Amazon, and more.

Huge headphones sale at Amazon for Memorial Day – 9 best deals on Sony, Bose, Apple and Beats from $38
By James Pickard published
If you're shopping for headphone deals in the Memorial Day sales then there are some big discounts available to Amazon – here are the best 9 offers I'd buy.

The iPhone 17 could come with a nasty price hike – here's how
By Roland Moore-Colyer published
President Trump has effectively threatened to put tariffs on iPhones and goods from the European Union, which could lead to pricier Apple products.

No iPhone, no problem – the O+ Connect app from OnePlus gives UK users Airdrop-style file sharing
By Jamie Richards published
OnePlus has begun rolling out the O+ Connect app compatibility to the OnePlus 13R, with the OnePlus 13 to follow – it adds easy file sharing between OnePlus phones and Mac computers.

The 17 best Mac games to play in 2025
By Jake Green last updated
Updated The 17 best Mac games prove that gaming on Apple computers is here to stay.

Sam Altman and Jony Ive’s mysterious ‘AI-powered computer’ will be OpenAI’s magnum opus - here are 5 clues that hint at what it will be
By John-Anthony Disotto published
Jony Ive and Sam Altman have teamed up to create io, OpenAI's hardware company. Here are 5 hints at what the first ChatGPT-powered product could be.

Apple declares the iPhone 7 Plus and iPhone 8 ‘vintage’, limiting your repair options
By Alex Blake published
The iPhone 7 Plus and iPhone 8 are now classed as vintage by Apple.
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