This is getting silly. An HD Ready 32in LCD TV from a big-name brand for just £700? Makes you wonder where it's all going to end. A free LCD TVs with every DVD disc you buy, perhaps? There's nothing overtly cheap about the 32LD6600's looks and connectivity is acceptable for such an affordable LCD TV. A single HDMI and set of component video jacks perform HD duties, with company coming from two Scarts and a D-Sub PC input.
Aside from its HD Ready status, features are few and far between. One of the most noticeable things about the 32LD6600 is something it doesn't have - a digital tuner. So what do you get? The only things worth even a passing mention are Dynamic Bass and 3D Surround audio processing, an optional 3D comb filter, and video noise reduction.
It doesn't take long watching our HD recording to realise that the 32LD6600's low price really does entail some major picture compromises. Colours are extremely hit and miss. During dynamic scenes some tones look aggressive while others look strangely muted, giving the picture a very unbalanced feel. Even more alarming is the discrepancy between the naturalism of certain tones and the lack of authenticity of others.
The screen's white balance seems out of favour with video sources too and black levels are very mediocre indeed. Thus, night-time excursions struggling to present themselves through a grey soup into which practically all traces of depth-giving background details disappear.
We also have to report that the picture isn't very sharp by LCD standards, looking quite soft with standard definition pictures and failing to give HD sources their customary clarity. There's sometimes evidence of severe blurring over moving objects, too.
On the upside, noise levels are fairly well contained and the picture's quite bright. But clearly positives don't come close to compensating for all the negatives. Sonically the 32LD6600 fares better. Sure, there are no great bass or treble extensions, but the mid-range is open and powerful enough to give action scenes a sense of clarity and three-dimensionality without sounding too harsh or compromising dialogue.
Even with its adequate sound performance and low price, the 32LD6600 remains fundamentally flawed where it matters most. And, because of that, it's far from the bargain it might first seem.