Warner Bros has announced an online swap shop, which allows consumers to swap their old DVDs for brand-spanking news ones.
The initiative is to help boost the Blu-ray format and while it is only available in the US at the moment, it could well be a sign of things to come for the UK.
Called DVD2Blu, the website states: "Upgrade your Warner Bros. DVD titles for new industry-leading Blu-ray discs and unleash the power of your HDTV through the WBshop.com DVD2Blu program."
Going postal
Essentially you mail off your old DVDs (disc-only), pay $7.95 and within a few weeks you will get a Blu-ray copy through the post.
There is a bit of a catch: each time you mail a disc it will cost you $4.95 in postal charges, which brings the price to near that of a Blu-ray.
But if you do it in bulk, orders over $25 are shipped for free.
If you are US-based and fancy bathing your eyes in HD goodness then point your browser to www.dvd2blu.com.
Your comments (4) Click to add a new comment
caimbeul
November 19th 2009
4. Ditto, BD is too xpensive at the moment. £25 for some films depending on where you shop...madness!
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pablo2008jedi
November 19th 2009
3. I buy BluRays, but not of something I have on DVD.
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erich
November 19th 2009
2. I must agree, I've got a Blu-ray player,it was a bargain but I wish I hadn't bothered.
I only rent films because of the current prices, I'm not going to pay double for a film that I've already got especially as some of the old releases show no improvement in quality.
(One exception, 'Zulu', that's a terrific film on Blu-ray)
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taio101
November 19th 2009
1. if warner wants to boost the Blu-ray format then they should look at reducing the current price of the Blu Ray disc which in my opinion is ridiculously high. Who pays £20 for a film anyway?
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