Amazon has gone from retail giant to unlikely tech powerhouse, with first the Kindle ereader, then the Kindle Fire tablet and now a whole host of products, such as Prime Instant Video and Fire TV set top box.
Clearly Amazon is serious about making it big in the consumer technology market and the Kindle Fire was one if its early successes, going a long way to popularising the - inch tablet market.
Amazon has since brought out a few similarly successful follow-ons, but the most recent two, the Kindle Fire HDX 7 and the Kindle Fire HDX 8.9, were both released back in November 2013, so we're expecting at least one new Kindle Fire slate in 2014.
That said, so far Amazon has managed to stay very quiet about it indeed, to the point where there isn't a single leak or rumor doing the rounds, so for now all we can do is speculate.
What is it? Amazon's next generation low cost tablet
When is it out? Late 2014 is looking likely
What will it cost? Not a lot, sub £200, $230 for the 7-inch slate
Amazon Kindle Fire HDX 2 release date and price
We've heard absolutely nothing about a possible release date for the new Amazon Kindle Fire HDX 2 (if that's even what it ends up being called), but the Kindle Fire HDX was released in November and the Kindle Fire HD came out in October of the previous year.
Going on past form we'd expect a new Kindle Fire release date in either October or November, but certainly towards the end of the year.
That's a good few months away yet which would also explain why we haven't heard anything about the slate so far.
We can also take a good stab at roughly what the price might be based on the current models. The 7-inch version of the Kindle Fire HDX launched for £199 / $229 while the 8.9-inch model started at a rather more premium £339 / $379.
We'd expect Amazon will stay roughly around those prices for the new Kindle Fire HDX versions, assuming it launches in those sizes.
The main USP of the Kindle Fire range is arguably its low price tag married to decent specs, so we can't see any Kindle Fire tablet costing more than about £350 / $400 and the 7-inch model won't want to go much above £200 / $230 for a 16GB version if it wants to stay competitive with the similarly priced Nexus 7.
Amazon Kindle Fire HDX 2 display
As the Amazon Kindle Fire HDX and HD both launched in 7-inch and 8.9-inch size points we'd expect the Kindle Fire HDX 2 will do the same.
It's possible that Amazon will throw a curve ball and ditch a size point or add a different one, but there's no reason to think so. 7 inches and 8.9 inches cover the small and large end of the tablet scale pretty well.
We may not see any change in resolution, as Amazon's latest slates already boast full HD displays and it's unlikely the Quad HD (3840 x 2160) technology will be in a cost effective position for the new Kindle Fire HDX range later this yet.
Amazon Kindle Fire HDX 2 processor
The current Kindle Fire HDX uses a Snapdragon 800 quad-core processor, but a report from late last year claims that Amazon has ordered shipments of MediaTek's MT8135 quad-core processor for delivery in 2014, suggesting that we might see a MediaTek powered Kindle Fire HDX 2.
If so then it may not be quite as powerful as its Snapdragon equipped competition, but on the other hand MediaTek processors tend to be cheaper, so Amazon could be saving some money and planning to pass that saving on to customers. If the Kindle Fire HDX 2 can undercut other quad-core tablets then that could work in its favour more than having a bit of extra power.
On the other hand, if this is even true, it could be that Amazon is working on multiple new slates and that there'll be a budget MediaTek option alongside a more premium Snapdragon one.