Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Missed it on Prime Day? The Oura Ring 4 is still 30% off on Amazon
The Ring 4 is still at a very low price in the UK, even after the rest of the Prime Day deals have finished.
MSI's 'super-light, hyper-functional' portable monitor is still discounted at Amazon — and I'm calling it now: at this price, it's the cheapest screen you can get for your tech that's actually worth it
Prime Day's over, but this deal isn't. We used this MSI portable display for IT management and creative tasks and it's absolutely brilliant.
Amazon Prime Day home office deals 2026
Prime Day Amazon's sale has ended, but this office gear is still discounted for now.
Best fans, ACs and cooling kitchen appliances still in stock
I'm an appliance expert, and I've scoured the latest sales to find the best devices to keep cool in the heatwave; here are my top picks
Bambu Lab 3D printer deals — Missed out on Prime Day? Our top-tested pro and budget machines are still cheaper than anything on Amazon anyway
Prime Day We've tested all the top Bambu Lab 3D printers. These are the best prices right now (and no, they're not on Amazon).
I've hand-picked the best last-minute Prime Day deals at Amazon UK — 105+ offers on TVs, appliances, wearables, gaming, and top tech gadgets I'd buy before the sale ends
With this year's Amazon Prime Day sale set to end at midnight, I've rounded up over 100 of the best deals that are genuinely worth buying before they sell out.
Last day of Prime Day Lego deals – 71 deals worth snapping up
Fresh price drops and returns to previous all-time lows
Don’t miss super-cheap AirPods before these deals end! I tested them all, here's the one I'd pick
The $99 AirPods aren't great value, but the Pro absolutely rock, so here's why you should pay the extra.
