Prime Day

Amazon Prime Day
(Image credit: Amazon)

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.

Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.

Latest about Prime Day

Internxt website screenshot (August 2025).

Internxt is my favorite secure cloud storage provider - and there's a giant Black Friday sale

By Ellen Jennings-Trace last updated

Prime Day Internxt has a massive 90% for Black Friday - don't miss out!

Prime Day
ninja vs delonghi

Ninja Luxe Café vs. De'Longhi La Specialista Touch – which is the best Black Friday discount to shop before the bean-to-cup coffee deals run dry?

By Josephine Watson last updated

I'm a home appliance expert, and I've weighed up two of the most popular bean-to-cup models to help you choose this Black Friday.

Seasonal Sales

Echo Dot Max vs. Echo Dot – which is the best Black Friday deal on Amazon's small but mighty Echo speakers?

By Josephine Watson published

I'm a smart home expert, and I've tried both of Amazon's current Echo Dot speakers - here's the one I'd shop this Black Friday

Seasonal Sales

Forget Sonos this Black Friday – these 5-star wireless stereo speakers are a stone-cold bargain

By Carrie Marshall published

Don't miss this one: it's a genuinely huge discount on a set of stunning, five-star speakers

Seasonal Sales
The PlayStation Portal on a green background with white price cut text

The PlayStation Portal is my favorite PS5 accessory, and it's a shame it's hardly ever discounted – but I've spotted a neat little price cut to jump on today

By Rob Dwiar published

The PlayStation Portal still delivers two years on, and now at a better price with this neat discount.

PS5
Phone scam

Cybercriminals used more than 100,000 websites ahead of Amazon's October Prime Day to fleece customers looking for a deal - here's what you should know about staying safe

By Efosa Udinmwen published

NordVPN data reveals cybercriminals built over 120,000 fake Amazon websites before Prime Day, driving a surge in online scams

Security

These savings of up to 60% on Fire TVs, Echo, Ring and Blink end soon at Amazon UK

By James Pickard last updated

Several of the best offers from the Amazon Prime Big Deal Days sale have been extended, but they end tonight.

Seasonal Sales

Prime Day may be over, but there are still plenty of deals on budget-friendly Govee smart lights up for grabs

By Cesci Angell last updated

There are huge savings to be made on my favorite affordable Philips Hue alternatives this Prime Day.

Smart Lights
Dyson V8 Extra, V10 Cyclone, V11 Advanced, Supersonic, Airwrap and Purifier on a Prime Day deal header

Amazon Prime Day is officially over, but there are some big Dyson deals still available – here are the best bargains

By Ruth Hamilton last updated

These are the best Dyson discounts on everything from Airwraps and Supersonic dryers to hi-tech vacuums and bladeless fans.

Seasonal Sales
Tablets, TVs, earbuds, toys, smartwatches on a blue background next to the TechRadar logo

Amazon Prime Big Deal Days is officially over, but these deals are still available – 32 offers I'd buy from £14.49

By Roland Moore-Colyer last updated

And so the Amazon Prime Big Deal Days sale has come to an end, but I've found the best deals that are still available and worth buying ahead of Black Friday.

Seasonal Sales
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