Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Amazon Prime Day ends tonight - I've rounded up the 89 best deals on TVs, laptops, Kindles and more
Amazon Prime Big Deal Days sales ends at midnight so I've got all the deals you need to shop before it's too late.
My fiancée always misplaces her favorite earbuds, but with a Prime Day deal like this, I don’t care if she loses them again
Forget expensive fitness trackers or high-end gear – these discounted sports earbuds are the only tech you need for the gym.
The best Prime Day TVs deals end today – I'm a TV expert, and I've chosen only the best offers remaining
I've hand-picked today's best TV deals, with prices starting from $99 / £119 and ranging up to elite OLED TV deals
Don't wait: these 3 Dolby Atmos soundbars are back to their record-low prices for Prime Day
Prime Day is a perfect opportunity to get a big discount on a soundbar, and these three deals are among the best we've seen in the Prime Day sales.
Want some Sony headphones for $33? Quick – grab them with this last-minute Prime Day deal
The excellent Sony WH-CH520 on-ear headphones can be yours for just $33 / £34.
Ninja Luxe Café vs. De'Longhi La Specialista Touch – which is the best Prime Day discount to shop before the bean-to-cup coffee deals run dry?
I'm a home appliance expert, and I've weighed up two of the most popular bean-to-cup models to help you choose this Prime Day.
Finally, I can smash out Call of Duty matches on the go thanks to these amazing mobile controller deals
All of my absolute favorite mobile controllers have had their prices slashed in these Prime Day bargains.
Echo Spot vs Echo Pop: which smart speaker deal is the best one to buy before Prime Day ends?
Both are simple devices, but these are the things you need to consider before adding to your basket this Prime Day.
I’ve tested more than 30 phone chargers and these are my favorite – grab them on-sale before Prime Day ends
Grab these exceptional robot-shaped phone / laptop chargers for less before Prime Day comes to a close.
I use this smart plug to monitor my energy usage, and it's a must-have as winter bills start to climb – grab it for less this Prime Day
Whether you're dipping your toes into smart home tech or a seasoned super-user, smart plugs are a must-have home gadget. Right now, one of the best Alexa-friendly options is on sale.