BBC to give iPlayer full launch this month

The BBC's iPlayer will receive its full "consumer marketing launch on Christmas Day"

The BBC's controversial iPlayer online catch-up TV service is to get a full launch by the end of the month. The player will receive its full "consumer marketing launch on Christmas Day".

That basically means a few ads in between the Queen's speech, Doctor Who and two depressing episodes of EastEnders as well as myriad links to the iPlayer from programme websites and the BBC homepage.

Downloads still rooted to Windows XP

One thing the full release won't be helping with is Mac and Linux compatibility - at least not for downloads. They will remain rooted to Windows XP. However, a BBC partnership with Adobe will mean the launch of a streaming service that can also be used by other Windows installations as well as Mac and Linux owners using the Flash player plugin.

Streaming, like the download option, will be available for up to seven days after the programme has aired, while downloads can be kept for up to 30 days.

The BBC says it is now providing over 250 programmes per week over the service which is UK-only. Regional programmes will also be available.

Over time, the corporation says the iPlayer will include radio programmes and series stacking as well. The service will be available via a partnership with Virgin Media in early 2008 and on mobiles later in the year.

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