But it's also got a little something of its own to promote, the Netflix Recommended TV program.
Netflix described the initiative as an independent smart TV evaluation program aimed at helping consumers choose TVs "built for a superior internet TV experience."
The firm is looking for TVs with top-notch performance, easy menu navigation and new features that improve, not detract, from the smart TV experience. Screens that meet these standards will bear a Netflix Recommended TV logo.
While having a seamless Netflix experience seems to be the house of House of Cards' primary concern, it will bestow the Recommended TV logo to smart TVs that also meet other criteria, such as fast turn-on times, speedy app launches and fast video playback.
Additional criteria details are expected in the spring.
Though it will start in the US, Netflix said global TV manufacturers will adopt the program's features, too.
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Michelle was previously a news editor at TechRadar, leading consumer tech news and reviews. Michelle is now a Content Strategist at Facebook. A versatile, highly effective content writer and skilled editor with a keen eye for detail, Michelle is a collaborative problem solver and covered everything from smartwatches and microprocessors to VR and self-driving cars.