In a report from Bloomberg, sources told the publication that 2018 will be the year Samsung’s smart speaker should be announced and be available to buy - pointing to a release date in the first half of the new year.
While the sources couldn’t provide too many details on the shape, size or feature-set of the speaker, they did corroborate earlier reports that it would utilize Bixby, Samsung’s proprietary smart assistant that works like Apple’s Siri or Amazon’s Alexa.
The most interesting detail revealed in the new report was that Samsung plans on actually undercutting Apple’s smart home speaker, the Apple HomePod, by around $150 (about £100/AU$200). The Apple HomePod, which was delayed earlier this month, is targeting a price point of around $349 while Samsung’s Bixby-equipped challenger could be looking at a price tag of just $200.
That $200 price point would make it a bit more expensive than the Amazon Echo, which currently sits at $79, but that price could be justified by its feature set ... when that information finally becomes available to the public.
Shedding some light on Project Ambience
The speaker referenced by the Bloomberg story sounds different than the one we saw on stage in San Francisco, but the inclusion of Bixby as the speaker’s smart assistant is consistent in both cases.
If Samsung does target early 2018 as the release date for the speaker just like Bloomberg’s sources suggest, our money’s good that the speaker will make its debut at the upcoming Consumer Electronics Show (CES 2018) that takes place in Las Vegas, Nevada in early January.
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Nick Pino is Managing Editor, TV and AV for TechRadar's sister site, Tom's Guide. Previously, he was the Senior Editor of Home Entertainment at TechRadar, covering TVs, headphones, speakers, video games, VR and streaming devices. He's also written for GamesRadar+, Official Xbox Magazine, PC Gamer and other outlets over the last decade, and he has a degree in computer science he's not using if anyone wants it.