Olympus UK has told us that apps for cameras that can be bought after the purchase of the camera will eventually make their way onto the market, but it could be a while yet.
Speaking to TechRadar, Mark Thackara, national marketing manager for Olympus UK, said that the possibility of camera apps had been discussed in the past.
"It's an interesting one, and the US seems to be a lot more in tune with that than the Japanese [where Olympus is based].
"The Japanese are known for jealously guarding the secrets behind the cameras though, so for now it's very unlikely - they don't want any one to know how it works."
The discussion comes after Polaroid announced its SC1630 "smart camera" at CES at the beginning of the month. The camera uses the Android operating system, allowing for extension via apps that can be bought on the market. It is the first camera of its kind, though of course all Android smartphones also have inbuilt cameras.
Long way off
Thackara continued, "It's something that has been discussed, but because the emphasis is on image quality, they're [Olympus] a little wary of opening up the OS.
"I think it'll happen eventually, but things are not as easy as we think. The appeal of people being able to add to their cameras is big though. It's on the list."
Olympus cameras would seem to be a prime candidate for added extras, as models such as the PEN range and the premium compact XZ-1 all feature a range of digital filters that could be increased with extra downloads, while it's recently announced VR-340 even has inbuilt image editing.
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Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.