Schmidt: Apple v Google is a cold war, not a riot

Schmidt: Apple v Google is a cold war not a riot
Don't be fooled, he's got a .44 secreted off-screen

Google's ex-CEO Eric Schmidt has described the political situation between Apple and Google as being less like a gun-fight and more like a political balancing act.

Describing relations between the two tech behemoths, Schmidt understated the situation by saying, "It's always been on and off.

"Obviously we would have preferred them to use our maps. They threw YouTube off the home screen. I'm not quite sure why they did that."

We might have an idea, Schmidtster – something to do with Apple wanting to own and control everything ever, perhaps.


He went on to describe the two companies as being in a cold war, of sorts.

He said, "The press would like to write the sort of teenage model of competition, which is 'I have a gun, you have a gun, who shoots first?'

"The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other."

"I think both Tim and Larry, the sort of successors to Steve and me if you will, have an understanding of this state model. When they and their teams meet, they have just a long list of things to talk about."

We're sure. Other Schmidt-bits include his view of Google, Apple, Amazon and Facebook as the big four tech contenders, and identification of the losers in the patent wars as the potential future Androids and Googles.

Patent warfare

Although the patent fights between Apple and various Android-friendly device makers have hit headlines consistently over the past year, Schmidt says that none of the big companies are really losing out.

"Google is doing fine. Apple is doing fine. Let me tell you the loser here," he warned.

"There's a young Andy Rubin trying to form a new version of Danger [the smartphone company Mr. Rubin co-founded before Android]. How is he or she going to be able to get the patent coverage necessary to offer version one of their product? That's the real consequence of this."

From the Wall Street Journal

News Editor (UK)

Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.