3 has decided that it will also be releasing the HTC Desire for the UK - long after it rivals did the same thing.
The HTC Desire was unveiled to the world by the Taiwanese manufacturer on Tuesday, and T-Mobile, Orange and Vodafone instantly announced they would be stocking it in the UK.
O2 exclusively revealed to TechRadar it would be doing the same thing the next day, but now 3 has decided to join the party as well.
However, it seems likely that 3 will be launching the phone last of all the UK networks, with only a 'Spring' UK release date mentioned, rather than March for T-Mobile and April for the rest.
Why the wait?
We can only assume that 3 was still in talks to range the device (which will arguably the most high-end smartphone on its books) when it was unveiled - otherwise waiting until now to announce the Desire is confusing.
Sylvia Chind, head of branded devices at 3 said: "HTC is producing some fantastic internet phones at the moment, and are really leading the pack.
"Like us, they really understand what consumers want from the internet on their phone - a flexible and intuitive interface, coupled with a reliable 3G network that offers a strong and speedy connection.
"Our network is growing every day and the HTC Desire is one of many internetphones set to enter our range this year to really make the most of it."
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.
9 things announced at the Meta Connect 2023 event
Plucky CPU maker beats AMD and Intel to become first to offer 320 cores per server — with even bigger models in the pipeline
How much more data can Meta collect? Probably a lot, thanks to the Meta Quest 3 and Ray-Ban smart glasses