We've barely had time to get used to the original version of Force Touch and already there's an upgrade on the way. 9to5Mac's Mark Gurman - usually spot on with Apple rumours - thinks the next generation "3D Touch" is going to make its debut with the iPhone 6S and iPhone 6S Plus next week.
That means your brand new iPhone will know the difference between a tap, a press, and (the new one) a deeper press. As a result, developers can add all kinds of extra menus and options to save you some time in the OS.
For example, you could '3D Touch' a song to add it to a playlist or '3D Touch' an app icon on the Home screen to jump into a specific part of it. Apps could use it in the same way as right-click or a double-click on a computer.
It's going to be particularly useful for games developers - though ensuring compatibility with older iOS hardware (without Force Touch) at the same time as supporting the newer handsets would be something of a challenge.
Considering Huawei now has its own version of Force Touch on some models of the Mate S, Apple will be eager to stay ahead of the pack. The new tech might also help the iPhone 6S avoid being overshadowed by the iPad Pro and the Apple TV 2.0 next Wednesday.
This is all still speculation until 9 September of course. Another rumour tidbit to emerge over the weekend from AppleInsider suggests the new iPhones are going to come with extra microphones to make calls that little bit clearer.