The 7-inch Toughpad FZ-M1 is a Windows 8.1 Pro ruggedized machine designed to tough out the elements, dunks and drops, and the wear and tear of time.
A consumer may fancy the new, fanless Toughpad, but Panasonic Device Product Manager Dan Diliberti told us that's not the the company's focus.
"If there's a consumer who has those requirements, then it might be a fit for them," he told TechRadar following Panasonic's press event. "But that's not our target. We're a business-to-business focused company."
Panasonic - built 4K tough
The Toughpad FZ-M1 is thin for a machine designed to withstand 5-foot drops, but it's still got a girthy 0.7-inch frame. It's features are configurable, though the standard version packs a 4th generation Intel Core i5 vPro processor. Those with cost concerns can grab the tab with an Intel Bay Trail-M chip.
Panasonic flushed it out to 2 pounds, and it's 7-inch screen measures a resolution of 1280 x 800. Storage sits at 128GB SSD and 8GB of RAM.
The version equipped with the Intel Core i5 vPro will be available in early spring for $2,099 (about £1,279, AU$2,341).
The company also announced the US availability of its suped-up, rugged 20-inch UHD tablet, the Toughpad 4K MT-MA6. The high-res device, powered by Intel Core i7 vPro and Nvidia Quadro K1000M GPU, will hit the streets in spring for $6,999 (about £4,264, AU$7,807).
It's standard brethren, which houses a Core i5-3437U vPro chip and Nvidia GeForce 745M GPU, will be on sale next month for $5,999 (about £3,655, AU$6,695).
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
Michelle was previously a news editor at TechRadar, leading consumer tech news and reviews. Michelle is now a Content Strategist at Facebook. A versatile, highly effective content writer and skilled editor with a keen eye for detail, Michelle is a collaborative problem solver and covered everything from smartwatches and microprocessors to VR and self-driving cars.