LoveFilm has announced that it has signed an exclusive deal with Studio Canal, which will see its movie and TV content come to LoveFilm's streaming service first.
Studio Canal is hardly a household name in the UK, but its movies will be well known. This is because Studio Canal is a rebranding of Optimum Releasing, the distribution company that's behind recent movies Source Code and Attack The Block.
In September it was announced that Optimum would be now known as Studio Canal, the name of its parent company and the first fruits of this can be seen in the cinema at the moment with Tinker, Tailor, Soldier, Spy.
LoveFilm already had a deal in place with Optimum, so it's no surprise (but still a boon) to see this extended to take in the company's new branding.
The new deal with LoveFilm will comprise both old and new movies from Studio Canal, with movies like drama The Pianist, Apocalypse Now and Mulholland Drive soon to be available to stream.
Speaking about the link-up, Simon Calver, CEO of LoveFilm, said: "We are open for business and distributors are increasingly choosing to make LoveFilm the number one destination and home to showcase their digital content.
"We have been pioneers of DVD rental since we launched our rental-by-post service and are now leading the way in streaming content directly into the living room."
The announcement comes after a number of significant global deals for streaming companies.
Back in July, LoveFilm announced it was stepping up its digital output - hopefully this Studio Canal link-up is just the first of many partnerships to come.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.