Highs and lows for Google in 2012

Highs and lows for Google in 2012
Remember the Nexus Q? No? You surprise us...

It's been an interesting year for Google.

Android stormed the smartphone charts but didn't do so well in tablets, so Google stepped in and made arguably the best non-Apple tablets around.

Google's given huge sums to charity while avoiding huge amounts of UK tax, and when Apple booted its Maps off iOS it was Apple, not Google, that ended up getting hurt.

Google's highs in 2012

1. Android smartphone sales

Google's smartphone OS has been a huge success, helped considerably by partners such as Samsung: we reckon the Samsung Galaxy Tab S3 is the best phone in the world today.

Android isn't just a huge success in the consumer market, though. It's big in businesses too.

By November, Android had booted BlackBerry into third place among business smartphone users.

2. Google Glass

Google Glass's appearance at Google IO 2012 was hilarious: Sergey Brin's presentation began with a Glass-wearing Googler throwing himself out of a plane, and ended with a bunch of BMX bike stunts.

Nobody knows if Google Glass is the future or just a daft-looking gimmick, but everybody's heard of it.

3. The Nexus 7

Google's Android world domination plan hit a hurdle with small tablets: they were crap.

Highs and lows for Google in 2012

Fed up with rubbish Android tablets, Google decided to design its own

Google rather wisely decided to take matters into its own hands, and the resulting device - the Nexus 7 - was, and is, brilliant. It's as cheap as a Kindle Fire but considerably more powerful.

4. The Nexus 10

Buoyed by the success of the Nexus 7, Google gave it a big brother: the Nexus 10.

It's not quite as good as the latest iPad - there isn't a 3G or 4G version, and Apple's screen is nicer - but it's still very good and very keenly priced. If it doesn't massively outsell Microsoft's Surface, people are crazy.

5. Jelly Bean

Google has done great things with its Android OS, and this year's version, 4.1 Jelly Bean, is the greatest version yet.

People started to use the phrase "silky-smooth" without snickering - and we went as far as to call it "a thing of beauty".

6. Apple Maps

When Apple decided to kick Google Maps off iOS, they probably didn't expect to become a laughing stock - but their half-baked offering showed just how good Google Maps is, and probably sold a fair few Android phones at the expense of iPhones too. It certainly hasn't stopped iOS users from going to Google.

7. Google Play

Google didn't just sort out Android hardware: it brought new focus to the Android Market, too, rebranding it as Google Play.

It now matches Apple in terms of available app numbers, and according to analysis by App Annie, Google Play revenues are up 311% since January.

Google's lows in 2012

1. The Nexus Q

Google's Nexus Q promised easy media streaming, but its price tag and lack of features led to howls of derision.

Highs and lows for Google in 2012

Google's Nexus Q: it's Google's ball, and Google's taking it home

It isn't officially dead, but Google isn't selling it and doesn't have "anything to share at this time" about it.

2. The Nexus 4

Not the hardware - we reckon Google's latest phone, the Nexus 4, offers 'beautiful, elegant design' at an 'unbelievable price' - but the 'unfathomably long' shipping delays that suggest Google isn't on top of the logistical side of things.

Highs and lows for Google in 2012

Google's new Nexus 4 smartphone: beautiful, affordable and rarer than rocking horse poo

You've more chance of riding through town on a unicorn made of cheese than getting a Nexus 4 in time for Christmas.

3. UK Tax

Google's mission is to organise all the world's information, but this year it looked like it also wanted to organise all the world's money and hide it from the tax man: a parliamentary committee called Google's UK tax arrangements "immoral".

The government is apparently considering a crackdown on such schemes.

4. Chromebooks

Highs and lows for Google in 2012

Chromebooks were a nice idea, but that was before the tablet takeover

Maybe this year's enormous advertising campaign, the presence of new 'Google Zones' in PC Worlds and the possible arrival of a Nexus-branded Chromebook will finally persuade the general public to care about Chromebooks in 2013.

And maybe we'll all live in a castle made of pies.

5. The EU and the FTC

Last year, Google was preparing for an EU investigation into whether it abused its power to harm competitors; this year, it's waiting for that investigation to conclude.

The US FTC is running its own investigation along similar lines, and may publish its verdict - and announce any penalties - before Christmas.

6. Fragmentation

Android suffers from one big problem: fragmentation.

More than 50% of Android devices still run Gingerbread, and the latest version is only on 6.7% of devices.

That's a pain for app developers, who have to support lots of versions or massively limit potential sales, and it's a pain for people stuck with old versions of the OS.

7. European newspapers

Google News may get a lot less interesting in France and Germany: in September, French newspaper publishers urged the government to pass a bill that would force search engines to pay each time a user reads an article they find through a search, while German regulators debated similar legislation in November.

Google says it'll stop linking to those countries' media firms if the regulators stick to their guns.

Highs and lows for Google in 2012

Jelly Bean is the latest, greatest version of Android - but Gingerbread still dominates Android devices
Carrie Marshall


Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall (Twitter) has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir, Carrie Kills A Man, is on sale now. She is the singer in Glaswegian rock band HAVR.