We've heard much speculation about the next iteration of Nintendo's mega-selling Wii console, but little about what it could turn out to be.
And this week we had the Japanese firm's Satoru Iwata admitting that Wii 2 research was underway, saying, "The hardware team started work on the next thing as soon as they were done with their previous project, but what they think up doesn't necessarily become a product."
Still, that hasn't prevented the fans going wild trying to guess what crazy new innovations Satoru could already be looking at behind closed doors.
Among the most ridiculous are the notions that the Wii 2 could ditch the Wiimote in favour of a bodysuit that captures every twitching toenail and wavering eyeball and the possibility of a mind-reading controller that takes its instructions from brainwaves.
Far more likely are analyst suggestions that the new Wii will be launched in about three years' time and that it will cost £125 or so and come with a more powerful graphics processor to put it on an approximate par with the Xbox 360.
Of course, by 2011 we'll all by driving hovercars and spending far too much time on Facebook to worry about the joys of casual gaming.
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J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.