The manufacturer's UK site states the next-gen console has already sold out, while Amazon UK is also bereft of pre-order stock and will no longer guarantee delivery for launch day for those who still buying.
Instead, Amazon says it will ship orders "as soon as we receive sufficient inventory," while Asda has also adopted a similar stance, refusing to guarantee day one delivery for orders placed after August 5.
Toys R Us on the other hand has completely sold out of its lot and requests customers "register to receive an email when available." Thanks for nothing, Geoffrey and helpers.
Of course, nobody quite knows when 'day one' is yet. Sony has only confirmed the console will be available in time for 'Holiday 2013,' which basically means 'sometime before Christmas.'
Toys R Us had reckons its arriving on December 13, where has previous reports have suggested a November timeframe is more likely.
Sony may choose its appearance at Gamescom in Cologne later this month to end the release date mystery once and for all.
As of right now though, if you haven't acted already, it may be the new year by the time you get your hands on the PS4.
- Rumours suggest Sony may bundle the PS4 and PS Vita for the same price as the Xbox One. Would the blockbusting bargain bundle give Sony the edge in the next-gen war?
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.