The NY Times and EA are among the headline partners offering tailored applications for the new iPad.
The NY Times' application offers daily content formatted for the device, with contextual menus to help users navigate through the articles and re-size the text.
The application also allows users to view video from within the news stories, making it more a rich and interactive experience.
EA will also be offering Need for Speed Shift as a native application for the new device, with Travis Boatman from EA stating that using the iPad is "like holding an HD screen up to your face".
Brush on, brush off
Another cool application is Brushes, which is a higher-end paint application for the iPad, which allows users to create new designs with a variety of brushes, swathes and tools, with up to 32x magnification.
Users can also use a eyedropper tool to add new colour to their virtual sketch, and also get some in-app playback on the paintings as they're being created.
Jobs hinted that the EA and NY Times applications will take a little longer to appear, but it was confirmed the Brushes application will be available at launch.
Apple is pretty excited about a new platform for developers, stating it will likely be a 'gold rush', which is probably because the new offering will enable to curry another revenue stream in alongside its iPhone offering.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.