While analysts believe the GTA 6 price will likely be $70, original Saints Row design director says Rockstar should make the game $100 – 'They're the only ones that can get away with it'

• Original Saints Row design director, Chris Stockman, believes GTA 6 should have a $100 price tag
• Stockman says that Rockstar Games is the only studio "that can get away with it"
• He adds that the "scope and magnitude" of the game's development "deserves that price tag"

As the cost of Grand Theft Auto 6 continues to be hotly debated, the original Saints Row design director, Chris Stockman, believes the game should have a $100 price tag.

In an interview with Esports Insider, the creator of the first Saints Row game was asked what he thought of the idea of GTA 6 being the first game to be priced at $100, considering Rockstar Games' rumored $2 billion budget.

Stockman thinks the game is "going to do amazingly well" regardless, but believes Rockstar is the only studio that could get away with pricing their games at $100.

"They're the only ones that can get away with it," said Stockman. "I don't think it's a rising tide that floats all boats. I think that there'll be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it's $100. I think it deserves to be $100.

He added, "The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."

While many, including Stockmann, believe Rockstar could pull it off, a new study from MIDiA Research was recently released that suggested that increasing the price of the highly anticipated game to $100 would deter people from buying it and "leave money on the table" for Rockstar.

Instead, giving the game a $70 price tag was suggested to generate more for the company.

"Our research suggests that GTA 6 will generate more revenue at a standard $69.99 price point than the much discussed $100," said Perry Gresham, co-author of the report and Head of Data at MIDiA Research. "A $100 price point would actually leave money on the table."

GTA 6 is scheduled for a May 26, 2026, launch for PlayStation 5, Xbox Series X, and Xbox Series S, but the game won't be coming to PC at launch.

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