One of the biggest stories about this Black Friday is that many deals are apparently not genuine. According to a Which? report, just one in seven deals offer a genuine discount (opens in new tab), and many have been available for less earlier in the year.
That sounds about right to us; it's hardly unknown for retailers to push prices up during October and November and then down again in Black Friday week. But before you throw up your hands and close your wallet, don't worry - because we're here to help.
As part of our mission to find the best Black Friday deals, we always take into account price history when recommending products. We also live these deals year-round, not just for one week of the year – so if we say an Xbox Series S or Amazon Echo Dot is at its lowest-ever price, it really is.
Below, you'll find 19 genuine Black Friday deals that we can assure you have never been cheaper. In some cases, they might now match another previous low, but you definitely won't be losing out. Of course, we can't guarantee that they won't be cheaper still on Black Friday itself - so be sure to keep checking this page for all the latest savings.
19 genuine Black Friday deals at their lowest ever price
More of today's best Black Friday sales
- Amazon: up to 60% off TVs, laptops, and more (opens in new tab)
- Adidas: up to 50% off trainers and clothing (opens in new tab)
- AO: deals on appliances, headphones and TVs (opens in new tab)
- Argos: up to 1/3 off toys and big TV deals (opens in new tab)
- Boots: half-price fragrances and make-up (opens in new tab)
- Box: up to £1,000 off TVs, laptops and PCs (opens in new tab)
- Currys: 40% off TVs, laptops and vacuums (opens in new tab)
- Dell: up to 45% off laptops and desktops (opens in new tab)
- Dyson: save £100 on the Dyson Cyclone V10 (opens in new tab)
- EE: up to £300 gift card with select phones (opens in new tab)
- Game: PlayStation and Xbox games from £4.99 (opens in new tab)
- John Lewis: up to £400 off TVs and appliances (opens in new tab)
- Ninja: save up to £90 on air fryers and pans (opens in new tab)
- Peloton: £250 off accessories with a Bike or Tread
- Reebok: up to 50% off sportswear and footwear (opens in new tab)
- Samsung: up to £250 off phones and tablets (opens in new tab)
- Shark: up to £220 off cordless vacuum cleaners (opens in new tab)
- Very: offers on TVs, Lego and fashion (opens in new tab)
- Virgin: broadband deals from £25 per month (opens in new tab)
- Wayfair: furniture, lighting and mattress deals (opens in new tab)