Wait, Cambridge Audio's Bluetooth hi-res turntable is £300 off for Black Friday? Wow

Cambridge Audio Alva ST turntable on orange background with TR's Big Savings badge
(Image credit: Cambridge Audio)

I'm not here to mess around and neither are you, it's Black Friday. The the Cambridge Audio Alva ST, which was released in January 2022 but only hit shelves in June 2022, has been slashed from its RRP of £849 to just £549 at Cambridge Audio in the latest Black Friday price drop. Until a couple of days ago, it was £599. But an extra £50 just got shaved off even that!

That's right,– where once an eight sat at the front of the three-figure asking price, you'll now see a five – a discount that (to save you doing the sums) equates to over 33% off, or £300 that stays in your bank account. I know. 

Of all the Black Friday deals live now, this is a corker. 

Cambridge Audio Alva ST in huge Black Friday discount!

Cambridge Audio Alva ST: £849 now£549 at Cambridge Audio

Cambridge Audio Alva ST: was £849 now £549 at Cambridge Audio
At a huge 33% off the RRP (or £300 off), this is a deal and then some from the trusted UK hi-fi manufacturer. It's a belt-drive deck, it comes with a cartridge pre-installed and the built-in Bluetooth aptX HD means your vinyl can be streamed to any compatible Bluetooth kit, including headphones and speakers, at up to 24bit/48kHz Hi-Res quality. Or, you can deactivate it and simply use phono cables – it’s your call.

We haven't tested this particular model, but its sibling, the Cambridge Audio Alva TT V2, gained a smash-hit 4.5 stars under intense review – as did the original Cambridge Audio Alva TT before it. In fact, as the world's first audiophile-grade wireless turntable, launched in 2019, we said under intense review: "New ground can only be broken once, and Cambridge Audio's hi-res wireless Alva TT turntable is now a benchmark product." 

What we're saying is, this newer deck (just! The TT V2 launched in May 2022, the Alva ST arrived in June 2022) comes from strong stock. And you still get aptX HD wireless streaming, a pre-installed cartridge and the switchable integrated phono-stage you'll find in the Alva TT V2. 

The main difference? The (much) more expensive TT V2 is a direct-drive deck, whereas the deck here on offer is a belt-driven turntable. And we haven't tested it – so you won't find our best turntables buying guide, where you certainly will find the Alva TT V2. 

That said, if you want the convenience of Bluetooth with the option to go for a more traditional setup using cables, amps and speakers, (you can use the built-in phono stage or bypass it) from a revered name in hi-fi separates, this is an incredible deal. 

Yes, I know I said the excellent Audio-Technica AT-LP5x deal I saw a few weeks back was the best turntable deal for Black Friday. But now I'm not so sure. After all, £300 off (an extra £50 off its previous Black Friday deal price) is a lot of money… 

Other top Black Friday deals already live now

Becky Scarrott
Senior Audio Staff Writer

Becky is a senior staff writer at TechRadar (which she has been assured refers to expertise rather than age) focusing on all things audio. Before joining the team, she spent three years at What Hi-Fi? testing and reviewing everything from wallet-friendly wireless earbuds to huge high-end sound systems. Prior to gaining her MA in Journalism in 2018, Becky freelanced as an arts critic alongside a 22-year career as a professional dancer and aerialist – any love of dance starts with a love of music. Becky has previously contributed to Stuff, FourFourTwo and The Stage. When not writing, she can still be found throwing shapes in a dance studio, these days with varying degrees of success.