Microsoft merges enterprise tech conferences but not BUILD

Microsoft's betting on mobile
Microsoft's betting on mobile

Microsoft will merge all its major enterprise-focused conferences into one, the company has revealed on its Channel 9 blog.

The decision was apparently suggested by Microsoft's customers although at least one respected analyst suggests it might have something to do with saving money.

Microsoft also said that it will provide more details later this year. TechEd Europe, which will happen in Barcelona later this year from October 28 - 31 will be the last standalone event of its kind.

As for BUILD, the company's developer conference, and the Worldwide Partner Conference, they will still remain separate events for the foreseeable future given that they target different audiences.

ZDNet's Mary Jo Foley notes that Microsoft might be following a similar strategy to Oracle and Safesforce, both holding events that sync the developers and system administrators across the whole product gamuts.

Desire Athow
Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.