The Sony W690 is a fun little camera that, for the price, offers a fair amount of features, most appealingly the 10x optical zoom.

Cramming such a zoom range into a very slim and stylish body is a real bonus, and there's also some other fun features, such as sweep panorama and Picture Effects, which are likely to appeal to the intended audience for the camera.

Images are crisp, with lots of detail and good colours, which is also pleasing to see.

We liked

The slim and stylish Sony Cyber-Shot W690 is a good choice for those looking for a small camera to fit into a pocket or handbag for everyday situations, nights out and holidays.

We disliked

The screen really lets this camera down, sometimes being unusable in bright light and making played back images appear poorly focused.

Final verdict

The Sony W690 certainly isn't going to set the world alight, but it's a smart choice for those after an inexpensive compact camera.


News Reporter

Amy (Twitter, Google+, blog) is a freelance journalist and photographer. She worked full-time as the News Reporter / Technical Writer (cameras) across Future Publishing's photography brands and TechRadar between 2009 and 2014 having become obsessed with photography at an early age. Since graduating from Cardiff Journalism School, she's also won awards for her blogging skills and photographic prowess, and once snatched exhibition space from a Magnum photographer.