Vignocchi did share the "fun" of getting Microsoft, Sony and Nintendo to agree on cross-platform compatibility, however.
"As far as we know, this is the first time this has ever been done," he said. "And so getting all the first parties together then telling them, 'You know, here's what our plan is,' and then getting everyone to agree was definitely a challenge. But given Disney's history with first party, they were willing to let us embark upon it and work with the others."
Ready, set, action!
If you've ever played around with the Action Movie FX app, you have some idea of what Disney Infinity: Action! entails.
There's no Michael Bay-esque explosions in this app, however, as users have the option of creating a movie featuring animations of Mr. Incredible, Sulley and Jack Sparrow and starring real-world characters (a.k.a. yourself, family and friends).
The app has over 30 different animations and dozens of props, including some from films like Tron and Toy Story. After stitching together your flick using Movie Maker, wannabe Walt Disneys can upload their movies to Facebook, YouTube or share via email.
Action! is free and will be available in iTunes and the Windows Store tomorrow, and it will land in the Play Store soon.
Vignocchi said Action! and the Toy Box app are intended to grow over time, and are "our two footprints primarily in the mobile space."
As for whether Disney has its sights on developing its own hardware, he wouldn't budge.
"I can't comment on future technology plans, but it's a great question."