Samsung Galaxy Unpacked is the tech giant's biannual launch event for its flagship devices — think Galaxy smartphones, watches, earbuds and more.
It takes place roughly at the start of every year and then midway through — typically January and July, but some have been in February/August instead; indeed, its first event in 2026 was in February.
The first event of the year is where we meet the flagship S-series smartphones — this year, it unveiled the S26, S26 Plus and S26 Ultra, while the second one tends to be focused on its foldables: the Galaxy Flip and Fold series. Buds, Watches and other devices such as XR headsets can appear at either. These days, you can also expect a lot of AI chat at both.
The next Unpacked takes place this week: Wednesday, July 22 to be precise. We'll be covering it all live from the event in London, and you can follow it below.
Latest about Samsung Galaxy Unpacked
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Exclusive: Samsung executive on why they built the Galaxy Z Fold 8 and Apple's iPhone Ultra threat
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Samsung Galaxy Z Fold 8 Ultra vs Galaxy Z Fold 7 — the 5 biggest changes
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It wasn't at Unpacked, but one Samsung exec hints that the Galaxy Ring 2 exists
Annika Bizon, VP of Product and Marketing for Samsung Mobile Experience, told us — well, very little, but she all but confirmed that anther Galaxy Ring is on the way.
This is why Samsung built the Galaxy Z Fold 8, a passport-sized foldable that’s focused on content
We got an early, up-close look at the all-new Samsung Galaxy Z Fold 8, which led to some questions for Samsung's executives.
The 5 biggest announcements at Samsung Galaxy Unpacked 2026
Samsung has launched the Galaxy Z Fold 8 series, the Galaxy Z Flip 8, new Galaxy Watches, and more.
