ShopTo has advanced the PS4 retailer war a step further by being the first to drop the price of a brand new PS4 console to £299.99 (opens in new tab) via their ShopTo outlet on eBay.
The £300 mark is a significant price point to break through and, as yet, no other major retailer appears to have followed suit. It could be some time before they do given that ShopTo's price is £49 cheaper than at Tesco (opens in new tab), Amazon (opens in new tab) or Argos (opens in new tab), and £45 cheaper than Zavvi (opens in new tab)'s.
The next best deal is at Asda, where you can get one for £329 by using voucher code "console" to knock £20 off the display price.
As usual, ShopTo's stocks are limited for this offer so grab one while you still can at this price.
- Read our detailed review of the PS4