Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Forget AirPods Pro 3 – I think you should grab AirPods Pro 2 for this record-low Prime Day price while you can
I love my AirPods Pro 2, and I'd happily buy them again at this price, despite the rumors of a new pair – here's why
'They have a deep love for each other': Foundation season 3 will show you a side of the Cleons you haven't seen before, the Apple TV+ show's cast says
Exclusive Lee Pace, Terrence Mann, and Cassian Bilton say there'll be a big shift in the Cleonic trio's brotherly dynamic this season.
Amazon's Prime Day phone deals are live – I've found great iPhone deals, Galaxy discounts, Pixel price drops, and more
As a phones expert, I'm here to bring you the Amazon Prime Day phone deals I'd personally reccomend.
I think it's a great time to buy Apple’s cheapest iPad thanks to this Prime Day deal - here's why
Thanks to the upcoming release of iPadOS 26, it’s a fantastic time to buy an iPad – and with this Prime Day discount, you can pick up Apple’s cheapest tablet for a truly great price.
Forget Amazon Prime Day, Best Buy drops the M2 MacBook Air to the lowest price I've ever seen
It might be an older MacBook Air. but this M2 model is still great and at $699 is a Prime Day bargain even though it's from Best Buy.
Yes, you guessed it – a wide range of Apple's MacBooks are now on sale during Amazon Prime Day, and there's a few I'd hate to miss
Apple MacBooks have earned a place among the best Amazon Prime Day deals, and it's thanks to big discounts that are hard to resist.
'She's ready to take this on': Foundation star Lou Llobell teases Gaal Dornick's all-consuming quest to stop The Mule in the Apple TV+ show's third season
Exclusive Lou Llobell has lifted the lid on Gaal Dornick's "massive" yet "beautiful" season 3 arc in Apple's sci-fi epic.
The top AirPods Pro 2, AirPods 4 and AirPods Max Amazon Prime Day prices – all live now
AirPods 4, AirPods Pro 2 and AirPods Max are all getting deep discounts
