Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple has removed yet another popular VPN app from its Russian App Store
By Chiara Castro published
NORSE Labs DVPN adds to the over 100 VPN apps currently unavailable in Russia's Apple App Store. Here's all you need to know.

Apple fixes dangerous iOS zero days after threats against targeted individuals
By Ellen Jennings-Trace published
Security vulnerabilities in iOS were used to hack targeted individuals, Apple says.

The best cheap tablets 2025
By Axel Metz last updated
Updated Our guide to the best cheap tablets features affordable models from Apple, Samsung, Amazon, and more.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

The 16 best Mac games to play in 2025
By Jake Green last updated
Updated The best Mac games prove that gaming on Apple computers is here to stay.

New iOS 18.4.1 update isn’t just a big iPhone security boost – it also fixes this annoying CarPlay issue
By Alex Blake published
Apple has patched a bug in CarPlay that was leading to frequent disconnection issues.
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