Virgin Media TV
TiVo, a brand best known for its DVRs, will be the next player in the smart TV interface game.
Updated Completing the holy trinity of offerings, EE has added a TV set top box to its mobile and broadband arsenal.
Virgin's giving its TiVo service a scrub, introducing HTML 5 support and putting more emphasis on recommendations.
Those subscribing to Sky Sports and Sky Moves through Virgin Media will get the added bonus of access on the go.
Virgin Media has begun rolling out some new Sky Sports channels to boxes, but you'll still have to wait for Sky Sports 5.
Virgin's CEO has explained why the company isn't making TV shows like Sky, Netflix and Amazon.
The next on-demand battleground could be Virgin's set-top boxes with talks underway for Amazon to join Netflix.
Is Netflix going after the subscription TV industry from within or does this deal benefit Virgin just as much?
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