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As mentioned previously, the 42LE4900 boasts a feature list that may exceed what you expect from a sub-£600 set.
Without 3D to hog the headlines, the honour of attention-grabber supreme goes to the Freeview HD tuner, which will no doubt be the first item on many people's shopping list. BBC One HD, BBC HD, ITV1 HD, Channel 4 HD – they're all there, ready and able to make your eyes pop out with their scissor-sharp detail.
These services are piped into the Ethernet port, which also will bring any future IPTV services on Freeview HD to your living room. Have a butcher's on the back panel and you'll spot two USB ports, which enable you to play MP3, DivX HD, WMV HD, MP4, XviD and JPEG files from memory devices.
Elsewhere the 42LE4900 goes the extra mile when it comes to picture adjustments. These include LG's regular Imaging Science Foundation-approved Expert Mode settings, which make it possible for a professional engineer to come over to your house and spend a few hours calibrating the set to within an inch of its life.
Tweaks include a deep and detailed colour management system, with brightness, contrast and tint settings for red, green and blue, plus gamma, noise reduction, black level, colour gamut and temperature settings. But if you're a little bit shy about all that stuff, the built-in Picture Wizard makes it easy to get the picture looking shipshape.
They're joined by other modes such as Dynamic Contrast, Dynamic Colour, Real Cinema, Eye Care, xvYCC, Clear White and an energy saving setting if you're concerned about your carbon footprint.
Despite its ultra-slim profile, LG has managed to squeeze a considerable amount of connections onto the rear panel and along the side, including four HDMI inputs, optical digital audio output, two sets of component inputs, composite input, PC input and a good old-fashioned Scart socket.