Samsung needs AI and the Galaxy S24 will have it – here's what we know

An AI-powered phone mockup
(Image credit: Shutterstock / ZinetroN)

What do we already know about the Galaxy S24? Samsung has dropped only a few hints, most notably that AI is coming to Samsung phones. We know that Samsung has a large language model that it is developing, and we suspect that the Galaxy S24 will use a platform that specializes in machine learning. Whatever AI we expect on the Galaxy S24 at launch, it won’t be much, and it won’t be great at first, but it’s going to change everything, eventually. 

We’re expecting the Galaxy S24 will use the Qualcomm Snapdragon 8 Gen 3 platform inside. That chipset, like the new Intel Core Ultra processors that were just announced for laptop computers, is built with a newer component called a neural processing unit (NPU).

Qualcomm Snapdragon Summit photos from stage and demo samples

Qualcomm CEO Cristiano Amon announce the Snapdragon 8 Gen 3 (Image credit: Future / Philip Berne)

The new Snapdragon’s NPU is made for handling AI, or really machine learning tasks, like employing a large language model (LLM) to create text or using a graphics generator to create images on your phone. Samsung has named its generative AI tools “Gauss,” after the scientist who invented the first working electric telegraph line, and we have some idea what Gauss will do on phones.

Gauss is made up of an LLM, an image generator, and a code generator, for writing and compiling computer code. Samsung has said these will be tools that will be added to other features, so there won’t be a “Gauss” app on your phone to do random AI chores, hopefully.

Google Pixel phones already have AI features

Google Pixel 8 Pro AI wallpaper bicycle

The AI Wallpaper tool on the Pixel 8 Pro makes surreal images (Image credit: Future / Philip Berne)

Google’s Pixel phones have had a neural engine in the Tensor chipset that Google designed. There are some machine learning-enabled features that are handled on the device, but much of the so-called AI work on those phones is still offloaded to Google’s cloud servers, and Google isn’t very clear about which is which. 

The Recorder app can transcribe recordings for you ... of a certain length. Google Photos can Unblur photos and enhance videos, though only some of this work is being done by the Google Tensor platform. For more advanced video enhancement, Google sends the work to its cloud, which sends back a better video later. 

So far, almost all of the demonstrations I’ve seen for AI on a phone have been of this type; images and text. The AI can create words for you, or it can summarize for you, or it can help create an image. Not exactly the most useful stuff, so far, and nothing that seems like an earth shattering change for smartphones.  

Samsung phones could get much better with AI help

I think Samsung has more potential to benefit from AI than most phone makers, however. Right now, phone makers are thinking of what AI can create. Instead, I hope that AI makes phones easier to use.

Samsung phones are hard to use. If I want to adjust the Settings on my iPhone 15, I know where to find what I need with ease. The iPhone may not give me enough options, but it isn’t confusing, and I never have trouble finding my favorite features.

Two iPhones coming together for NameDrop sharing

Apple's iOS is much more intuitive than Samsung's One UI (Image credit: Future / Philip Berne)

Samsung phones are the exact opposite. They give me too many options, too much to do. I want to love the phone for that, but it’s a maze. It’s a mess. Samsung knows it, that’s why it created Bixby. Bixby would be a perfect match for smartphone AI. 

Yes, I said Bixby. Bixby is not Siri, an assistant. Bixby is Samsung’s answer to its own confusing menus and interface. When Bixby originally launched, Samsung had dreams of using Bixby as an interface, to control every product with voice. It hasn’t quite evolved that way, but that doesn’t mean it hasn’t evolved. 

Bixby is ready to become AI more than any other name-brand virtual assistant. Bixby was made for this. I don’t want AI on my phone to simply generate text messages. I don’t want it to just make pretty wallpapers. I want AI to make my phone easier to use. There’s never been a better fit for AI than the morass of Samsung’s One UI

Somebody still needs to develop this future

AI is definitely coming to Android, and we’re going to need to upgrade

Truthfully, we don’t know what to expect from AI on a smartphone, and neither does anybody else. Qualcomm makes the chips that will run AI programs, and it has no idea what AI will look like. Intel announced similar chips for AI on laptops, and it couldn’t explain what an AI future will bring. AI is still under development, and that means it will change and … well, develop. 

The important thing is to have a device that is future proof, if this is the future. We could soon realize that the primitive neural engines in the latest mobile chipset can’t run any useful AI software in the future. But Google is promising seven years of Android OS updates on its Pixel 8 phones, starting when they launched in late 2023. AI is definitely coming to Android, and we’re going to need to upgrade if we want to take advantage.

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Philip Berne
US Mobiles Editor

Phil Berne is a preeminent voice in consumer electronics reviews, having reviewed his first device (the Sony D-EJ01 Discman) more than 20 years ago for eTown.com. He has been writing about phones and mobile technology, since before the iPhone, for a variety of sites including PCMag, infoSync, PhoneScoop, and Slashgear. He holds an M.A. in Cultural Theory from Carnegie Mellon University. 


Phil was the internal reviewer for Samsung Mobile, writing opinions and review predictions about top secret new devices months before launch. He left in 2017. He worked at an Apple Store near Boston, MA, at the height of iPod popularity. He has been a High School English teacher at Title I schools, and is a certified Lifeguard. His passion is smartphones and wearables, and he is sure that the next big thing will be phones we wear on our faces.