The new series of smart TVs launched by Vu Televisions (opens in new tab) runs on Android TV. Having taken an early cue from the competitive prices (opens in new tab) that Xiaomi (opens in new tab) has presented, the new Android TVs (opens in new tab) range has three variants touching three price points. The 43-inch variant costs Rs 36,999, while the 49-inch and 55-inch variants costs Rs 46,999 and Rs 55,999 respectively.
All three sizes have a 4K panel (opens in new tab) and will go on sale on March 16, exclusively via Flipkart.
Since the TVs run on Google's Android TV platform, there is now custom user interfaces (UIs) layered on top like Patchwall on Xiaomi TVs. Thus, these televisions have access to the complete Google ecosystem with the Play Store (opens in new tab), Google Assistant (opens in new tab), Chromecast (opens in new tab) support, and OS-wide voice control.
While all of this is fascinating, there is one issue that maybe seen as a problem for a lot of users. The voice control feature, called ActiVoice, doesn’t have operator integration on its platform, so cable content probably won’t sync with the smart interface of the TV.
On the flipside, the TV range does come pre-loaded with specific content providers, such as Hotstar, Netflix (opens in new tab), and ALTBalaji among others.
Using the voice feature, users get the ability to search, browse and select content in 88 different languages. The search intelligence of the feature collates data from within different apps to curate a ‘recommended list’.
Aside from this, the new Vu TVs have 16GB of storage and 2.5GB RAM. In comparison, the Xiaomi Mi LED TV 4 (opens in new tab) only has 8GB of storage and 2GB RAM. The Vu televisions also features a 20W built-in sound bar that support DTS TruSound and Dolby Digital.
The Mi LED TV 4 has an edge over the Vu TVs when it comes to supporting HDR (opens in new tab) content. Both TVs may be 4K, but the Xiaomi TV should theoretically produce better colors and contrast when streaming high-definition content.
Apart from that, Vu is offering two separate remotes-- one for voice controls and other is for general operations. While some like having separate remotes, many find it needless.
Both companies essentially offer two very different viewing experiences and the user’s choice between them will depend largely on their own preferences.
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