Samsung already owns the living room, claimed Yoon. "Three Samsung TVs are sold every second," he said. "And in 2012 we made $184bn in sales. We invest $9bn every year in R&D to develop the next big products."
For reasons that are unlikely to become clear anytime soon, TechRadar found itself at Samsung's home appliances press conference in Monte Carlo, where the Korean company launched products including the new eco bubble washing machine, a new fridge and a robotic vacuum cleaner.
The Samsung press conference, which involved some bizarre role playing from American actors, was designed to illustrate Samsung's belief that high tech is expanding from consumer electronics into the home appliances business.
Home is where the corporate growth is
"We think innovation is truly the key to our company's success," said Yoon. "That's how we are able to bring the world's first, best and amazing products to the market. We believe that the next big thing is home appliances. Why? Because the home is the most important place for all of us, in each country, in each culture.
"We want to make your home more pleasant and more enjoyable. We must understand the need of consumers around the globe."
Check out Samsung's
to discover loads more about the infinite possibilities of the GALAXY Note II
TechRadar's inexplicable presence at the event – which awarded each attendee a patchwork knot bookmark – was made worthwhile with the unveiling of Samsung's new "grab and go" plastic basket which comes part and parcel with its new fridge. That's a condiments tray to you and me, and worth every penny of the R&D invested in it.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
James was part of the TechRadar editorial team for eight years up until 2015 and now works in a senior position for TR's parent company Future. An experienced Content Director with a demonstrated history of working in the media production industry. Skilled in Search Engine Optimization (SEO), E-commerce Optimization, Journalism, Digital Marketing, and Social Media. James can do it all.