Channel 4 has taken all of its shows off YouTube, leaving just short clips to view.
Back in 2009, Channel 4 made its 4oD platform available through Google's video service as part of a long-standing relationship with YouTube.
"To make the best of this investment, we've decided to focus on bringing online viewers of our full-length shows to our own 4oD apps - such as those on iOS, Android and channel4.com."
Reflecting viewers' needs
TechRadar contacted Channel 4 to get more clarification on the situation and were told: "Reflecting the ways in which our viewers consume Channel 4 content across digital and mobile platforms, our relationship with YouTube will now focus on short form content.
"We continue to make long-form programming available through our 4oD service on a range of platforms."
The statement continued: "This approach bolsters our on-going viewer engagement strategy, deepening our two way relationship with our audience by bringing viewers to our programmes on our owned and managed 4oD services where possible."
This is a blow for YouTube as it has been trying hard for years now to make itself into a viable platform for television programmes and movies.
For Channel 4, though, the breadth of places 4oD is now available – it was added to Sky and Samsung Smart TVs last year and was on YouView's platform at launch – means that it can be a little more choosier as to where its shows reside.
