Apple iTV: 10 essential apps it must have to succeed

5 PlayUp

playup

Given that the SuperBowl and Olympics bring in record numbers of TV viewers every time they are shown, sport is not a bad niche for a TV app to tap into. Working over nine sports from 194 countries, the app lets you exchange messages in real time while a game is on. It's a silo from Twitter and the like but this is no bad thing as it offers a number of ways to enhance the way you watch your sport – bringing the perfect forum to pitch in about what is happening on the pitch.

6 Shazam

Shazam

Given that Shazam now recognises audio from 10 channels in the US, the social discovery app is perfect for Apple. Like GetGlue, every time it is used the data is logged so channel and show popularity can be seen in real time. And then there's the Shazam effect for adverts.

If Apple managed to use Shazam in a way to gamify advertising, so people actually watch the annoying bits in between shows rather than fast-forward, then dollar signs will soon appear.

7 Plex

Plex

Plex already works well with Apple's devices (through a clever DNS interruption) but it would work even better if it was deeply integrated into Apple TV. Apple has never really liked its users to use any format that they want to view video so it's up to clients such as Plex to make sure whatever your media library consists of it plays nicely with an iDevice.

And in turn, this would make Apple's TV the ultimate place for all your media needs – no matter what pipe they come through.

8 IMDB

IMDB

Amazon may hold the keys to IMDB but it is Apple that should seriously think about snapping up the film and TV database. The sheer amount of data available about pretty much every actor and actress who has ever been on film would marry well with the ultimate television setup.

Instead of being on a second screen IMDB could revolutionise Apple's EPG with relevant information and a glut of recommendations - much like how Virgin Media's TiVo box delves into actor profiles. Given that you can now also buy movie tickets through the service, this would mean that Apple could rule your viewing even when your eyes are transfixed on its television set.

No wonder Amazon is rumoured to be making its own set-top box. With services such as IMDB in its family, it could be a serious TV contender – something Apple can snuff out with one swift but pricey purchase.

9 Opera

Opera

It may be best known for its mobile and desktop browsers but Opera may soon take the Smart TV market by stealth. The company already has an SDK for televisions that Panasonic and others are using, which means that 50 million or so devices are operating Opera for their Smart TV setups.

Some technology it is bringing to market, which Apple could do with, is seamless side-by-side app and TV connectivity and it is busy working on ways to bring the millions it is making in ad revenue through its browsers to television.

10 Gracenote Now TV sync

Gracenote Now TV sync

Gracenote is already the hidden power behind iTunes. It's thanks to them that you don't have to type the name of every track you upload to the service. Gracenote has recently moved the focus of its data banks to televisions, offering an API that brings information about your favourite shows to a second-screen app.

At the moment, the app offers unofficial information about shows but the power of Gracenote's audio fingerprinting is what should be of interest to Apple – imagine this combined with IMDB's database and you will never want to turn your television off again.

TOPICS
Marc Chacksfield

Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.

Latest in Entertainment
Leaving Neverland 2: Surviving Michael Jackson
How to watch Leaving Neverland 2: Surviving Michael Jackson online and from anywhere, start time
Some of the Avengers standing in a room without their costumes on in Marvel's Avengers: Endgame movie
'It's a new beginning': Avengers 5 and 6 directors tease what Marvel fans can expect from Doomsday and Secret Wars' plot – and how they will set up the MCU's future
Trinity Rodman #2 of the Washington Spirit crosses the ball during a game between Bay FC and Washington Spirit at Audi Field on November 10, 2024 in Washington, DC.
National Women's Soccer League 2025: How to watch NWSL games live from anywhere
Irish boxer TJ Doheny receives an undercard bout, ahead of the WBO super welterweight world title fight in March, 2023
Ball vs Doheny live stream: how to watch the boxing from anywhere now, full undercard, start time, weigh-in results
Bruno Guimaraes of Newcastle United during the Carabao Cup Semi Final Second Leg match in February 2025
Liverpool vs Newcastle live stream: how to watch Carabao Cup final 2025 online, team news
The Russo brothers posing for a photograph and Herman carrying a Volkswagen camper van in The Electric State
'We're optimists': AI enthusiasts Joe and Anthony Russo defend its use in movies and TV shows, but admit there are 'very real dangers' around its application
Latest in News
Perplexity Squid Game Ad
New ad declares Squid Game's real winner is Perplexity AI
Pedro Pascal in Apple's Someday ad promoting the AirPods 4 with Active Noise Cancellation.
Pedro Pascal cures his heartbreak thanks to AirPods 4 (and the power of dance) in this new ad
Frank Grimes confronts Homer Simpson in The Simpsons' Homer's Enemy episode
Disney+ adds a new continuous Simpsons stream, so you no longer have to spend ages choosing an episode
Helly and Mark standing on an artificial hill surrounded by goats in Severance season 2 episode 3
New Apple teaser for Severance season 2 finale suggests we might finally find out what Lumon is doing with those goats, and I don't think it's anything good
Nvidia GR00T N1 humanoid robot
Nvidia is dreaming of trillion-dollar datacentres with millions of GPUs and I can't wait to live in the Omniverse
Foldable iPhone
Apple’s first foldable iPhone could beat the Samsung Galaxy Z Fold 7 in one key way