The pink ‘un appears to have spilled the beans on high-level discussions between Apple and a slew of music publishers to offer free access to the entire iTunes catalogue in return for adding a premium to the initial cost of buying an iPod or
How much up front?
If we’re to believe the story – and, frankly, it’s plausible – the two sides are haggling over how much Apple should pay to allow its customers to dig into the iTunes smorgasbord to their hearts’ content.
The FT’s unnamed source says, rather poetically, “It’s who blinks first, and whether or not anyone does blink”.
Given a discussed price of between £10 and £40, we’d expect that to result in UK customers paying an extra £80 at least on top of the cost of a new iPod. That will most likely get them free access for the lifetime of the iPod concerned.
Another possibility is the far less radical subscription model, in which users pay per month for unfettered access to the music. As current iPods, bar the touch, aren’t yet Wi-Fi enabled this would be limited to iPhones.
Naturally, Apple has had nothing to say about the report, but we’ll keep pressing them, so watch this space as the story develops.
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J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.