Virgin Media announces free calls over Wi-Fi with SmartCall app

Virgin Media announces free calls over Wi-Fi with SmartCall app
Virgin hopes you won't cut the cable just yet

Virgin Media has dangled a carrot to encourage customers to keep their home landline by launching a new app that offers free calls over Wi-Fi.

The SmartCall app for iOS and Android will allow Virgin Media landline customers to utilise their inclusive home minutes to make free calls wherever Wi-Fi is present.

So, for example, if the customer has unlimited evening and weekend calls attached to the landline plan, they can route all mobile calls through the SmartCall app, proving they're on a Wi-Fi network.

Users can be on any mobile network and, because the app runs on Wi-Fi, can use their minutes from anywhere in the world; meaning free calls home.

Keeping home phone's relavent

Graeme Oxby, Virgin Media's executive director of mobile and home phone, said the new service was all about stretching the home telephone chord.

He said: "SmartCall will stretch the home telephone cord all the way to wherever you might be, whether in a coffee shop in Cornwall or on a beach in Bali. All you need is a home phone from us, a smartphone and a WiFi connection.

"This groundbreaking service will give customers even more fantastic value from their phones and is also another example of how technology can make our lives easier. Virgin Media is best placed to provide the greatest value converged telephone services as the distinction between staying connected in and out of the home blurs and as we look for more ways to give our customers more."

The app will be rolled out to some users later this year before becoming available to the rest of the Virgin Phone customer base in 2013.

Virgin has also announced a new landline called plan that includes free, unlimited calls to mobile phones in the UK as the landline industry battles to stay relevant to smartphone users.

Via Virgin Media (PR)

Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.