Nokia: Ovi isn't just another app store

Nokia Ovi

Nokia is being very secretive about what it's doing on Ovi with Tim Kring, the creator of Heroes. But Tero Ojanperä, the Executive Vice President of Nokia Services, claims it will be an immersive experience - one that underlines "the Ovi Store is not just a shop; we are building an audience. It's all about engagement; can you engage the user in new and compelling ways?"