Skip to main content

Pebble Time 2 and Pebble Core may be cancelled in Fitbit buyout

Audio player loading…

Yet again we’re hearing that Fitbit is close to buying Pebble, and now some additional details of the sale – and what it will mean for Pebble’s watches – have been revealed.

According to “people familiar with the matter” speaking to Bloomberg (opens in new tab), Fitbit is buying Pebble for less than $40 million, as previously reported, and following the sale the Pebble Time 2 and Pebble Core will be cancelled, with refunds issued to Kickstarter backers.

It’s too late to cancel the Pebble 2, as that’s already started shipping, but it doesn’t sound like the watch will be well supported, with Pebble’s offices reportedly set to close and only around 40% of the company’s employees offered jobs by Fitbit.

While Pebble’s CEO, Eric Migicovsky, is said to be rejoining startup incubator Y Combinator (where Pebble began), as an adviser to early-stage companies.

Tech will live on, the name might not

The sources note that it will be up to Fitbit whether to still use the Pebble brand, but the deal is said to be mostly about Fitbit acquiring Pebble’s engineers and software, so the company can move beyond fitness trackers and make its own smartwatches.

That could help Fitbit better compete with the Apple Watch 2, but the company could still have a tough time, since the weak state of the smartwatch market contributed to Pebble’s own troubles and a sale price that reportedly doesn’t even cover its debts and obligations.

James Rogerson
James Rogerson

James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to 3G.co.uk, 4G.co.uk and 5G.co.uk and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.